The E-myth Revisited
"Most salespeople think that selling is “closing.” It isn’t. Selling is opening."
— Michael E. Gerber, The E-Myth Revisited (1995)
Introduction
| The E-Myth Revisited | |
|---|---|
 | |
| Full title | The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It |
| Author | Michael E. Gerber |
| Language | English |
| Subject | Entrepreneurship; Small business; Management |
| Genre | Nonfiction; Business |
| Publisher | HarperBusiness |
Publication date | 3 March 1995 |
| Publication place | United States |
| Media type | Print (paperback); e-book; audiobook |
| Pages | 268 |
| ISBN | 978-0-88730-728-7 |
| Website | harpercollins.com |
Chapter summary
This outline follows the HarperBusiness paperback edition (1995), ISBN 978-0-88730-728-7.[1][2][3]
I – The E-Myth and American Small Business
🧩 1 – The Entrepreneurial Myth.
👥 2 – The Entrepreneur, the Manager, and the Technician.
👶 3 – Infancy: The Technician’s Phase.
🧑🏫 4 – Adolescence: Getting Some Help.
🚀 5 – Beyond the Comfort Zone.
🧠 6 – Maturity and the Entrepreneurial Perspective.
II – The Turn-Key Revolution: A New View of Business
🔑 7 – The Turn-Key Revolution.
🧪 8 – The Franchise Prototype.
🏗️ 9 – Working On Your Business, Not In It.
III – Building a Small Business That Works!
🔄 10 – The Business Development Process.
🗺️ 11 – Your Business Development Program.
🎯 12 – Your Primary Aim.
📈 13 – Your Strategic Objective.
🗂️ 14 – Your Organizational Strategy.
🧑💼 15 – Your Management Strategy.
👥 16 – Your People Strategy.
📣 17 – Your Marketing Strategy.
🛠️ 18 – Your Systems Strategy.
✉️ 19 – A Letter to Sarah.
Related content & more
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CapSach articles
References
- ↑ "The E-myth revisited: why most small businesses don't work and what to do about it". CiNii Research. National Institute of Informatics. Retrieved 10 November 2025.
- ↑ "The E-Myth Revisited". HarperCollins. HarperCollins Publishers. 3 March 1995. Retrieved 10 November 2025.
- ↑ "The E-myth revisited: why most small businesses don't work and what to do about it". UCC Library Catalog. Uganda Christian University. Retrieved 10 November 2025.