The Lean Startup
"We must learn what customers really want, not what they say they want or what we think they should want."
— Eric Ries, The Lean Startup (2011)
Introduction
| The Lean Startup | |
|---|---|
 | |
| Full title | The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses |
| Author | Eric Ries |
| Language | English |
| Subject | Entrepreneurship; Startups; Innovation management |
| Genre | Nonfiction; Business |
| Publisher | Crown Business |
Publication date | 13 September 2011 |
| Publication place | United States |
| Media type | Print (hardcover); e-book; audiobook |
| Pages | 336 |
| ISBN | 978-0-307-88789-4 |
| Goodreads rating | 4.1/5 (as of 10 November 2025) |
| Website | theleanstartup.com |
Chapter summary
This outline follows the Crown Business hardcover first edition (2011, ISBN 978-0-307-88789-4).[1] Bibliographic details (publication date and total pages) are also reflected in the publisher’s catalogue.[2]
I – Vision
🚀 1 – Start.
🧭 2 – Define.
📚 3 – Learn.
🧪 4 – Experiment.
II – Steer
🦘 5 – Leap.
🧫 6 – Test.
📏 7 – Measure.
🔄 8 – Pivot (or Persevere).
III – Accelerate
📦 9 – Batch.
🌱 10 – Grow.
🦎 11 – Adapt.
💡 12 – Innovate.
♻️ 13 – Epilogue: Waste Not.
🤝 14 – Join the Movement.
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References
- ↑ "The lean startup : how today's entrepreneurs use continuous innovation to create radically successful business". WorldCat.org. OCLC. Retrieved 10 November 2025.
- ↑ "The Lean Startup by Eric Ries: 9780307887894". PenguinRandomHouse.com. Penguin Random House. 13 September 2011. Retrieved 10 November 2025.