The Power of Habit
"This is the real power of habit: the insight that your habits are what you choose them to be."
— Charles Duhigg, The Power of Habit (2012)
Introduction
| The Power of Habit | |
|---|---|
 | |
| Full title | The Power of Habit: Why We Do What We Do in Life and Business |
| Author | Charles Duhigg |
| Language | English |
| Subject | Habit formation; Behavior change; Personal development |
| Genre | Nonfiction; Self-help |
| Publisher | Random House |
Publication date | 28 February 2012 |
| Publication place | United States |
| Media type | Print (hardcover, paperback); e-book; audiobook |
| Pages | 371 |
| ISBN | 978-1-4000-6928-6 |
| Goodreads rating | 4.1/5 (as of 3 November 2025) |
| Website | penguinrandomhouse.com |
Chapter summary
This outline follows the Random House hardcover first edition (2012; ISBN 978-1-4000-6928-6).[1][2]
I – The Habits of Individuals
🔁 1 – The Habit Loop: How Habits Work.
🧲 2 – The Craving Brain: How to Create New Habits.
✨ 3 – The Golden Rule of Habit Change: Why Transformation Occurs.
II – The Habits of Successful Organizations
🗝️ 4 – Keystone Habits, or The Ballad of Paul O’Neill: Which Habits Matter Most.
☕ 5 – Starbucks and the Habit of Success: When Willpower Becomes Automatic.
🚨 6 – The Power of a Crisis: How Leaders Create Habits Through Accident and Design.
🎯 7 – How Target Knows What You Want Before You Do: When Companies Predict (and Manipulate) Habits.
III – The Habits of Societies
🚌 8 – Saddleback Church and the Montgomery Bus Boycott: How Movements Happen.
🧠 9 – The Neurology of Free Will: Are We Responsible for Our Habits?.
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References
- ↑ "The Power of Habit". Penguin Random House. Penguin Random House. 28 February 2012. Retrieved 3 November 2025.
- ↑ "The power of habit : why we do what we do in life and business". WorldCat. OCLC. Retrieved 3 November 2025.