Definition:Broken links
Definition:Acquisition cost Definition:Acquisition ratio Definition:Advertising-to-premium ratio Definition:Affinity marketing Definition:Agency agreement Definition:Agency management system (AMS) Definition:Agency plant Definition:Agent appointment Definition:Agent of record (AOR) Definition:Aggregator Definition:Alternate distribution channel Definition:Appointed representative (AR) Definition:Bancassurance Definition:Bind authority Definition:Binding authority agreement (BAA) Definition:Book of business Definition:Book roll Definition:Brand awareness Definition:Broker channel Definition:Broker of record (BOR) Definition:Broker of record letter (BOR letter) Definition:Brokerage commission Definition:Brokerage market Definition:Campaign conversion rate Definition:Captive agent Definition:Channel conflict Definition:Channel distribution strategy Definition:Channel mix Definition:Client retention rate Definition:Co-branding Definition:Cold calling Definition:Commission Definition:Commission disclosure Definition:Commission override Definition:Commission schedule Definition:Comparison website Definition:Competitor analysis Definition:Contingent commission Definition:Conversion rate Definition:Coverholder Definition:Cross-selling Definition:Customer acquisition cost (CAC) Definition:Customer engagement Definition:Customer journey mapping Definition:Customer lifetime value (CLV) Definition:Customer persona Definition:Customer relationship management (CRM) Definition:Customer segmentation Definition:Delegated underwriting authority (DUA) Definition:Demand generation Definition:Digital distribution Definition:Direct marketing Definition:Direct response marketing Definition:Direct writer Definition:Direct-to-consumer (DTC) Definition:Distribution channel Definition:Distribution expense Definition:Distribution management Definition:Distribution network Definition:Drip campaign Definition:Embedded insurance Definition:Exclusive agent Definition:Expense ratio Definition:Field marketing Definition:Fronting arrangement Definition:General agent (GA) Definition:Go-to-market strategy (GTM) Definition:Gross written premium (GWP) Definition:Group marketing Definition:Inbound marketing Definition:Independent agent Definition:Independent financial adviser (IFA) Definition:Insurtech Definition:Intermediary Definition:Key performance indicator (KPI) Definition:Lead generation Definition:Lead nurturing Definition:Lead scoring Definition:Line slip Definition:Lloyd's broker Definition:Loss leader Definition:Loss ratio (L/R) Definition:Managing general agent (MGA) Definition:Managing general underwriter (MGU) Definition:Market conduct Definition:Market development Definition:Market penetration Definition:Market segmentation Definition:Market share Definition:Marketing automation Definition:Marketing funnel Definition:Marketing mix Definition:Marketing spend Definition:Mass marketing Definition:Media buying Definition:Micro-insurance Definition:Multi-channel distribution Definition:Net promoter score (NPS) Definition:New business premium Definition:Niche marketing Definition:Omni-channel strategy Definition:Online aggregator Definition:Open market placement Definition:Outbound marketing Definition:Parametric insurance marketing Definition:Pay-per-click advertising (PPC) Definition:Penetration rate Definition:Persistency rate Definition:Placement Definition:Point of sale (POS) Definition:Policy count Definition:Policy renewal rate Definition:Policyholder retention Definition:Portfolio transfer Definition:Positioning Definition:Premium growth rate Definition:Premium volume Definition:Price comparison website (PCW) Definition:Price optimisation (US: price optimization) Definition:Producing agent Definition:Product bundling Definition:Product development Definition:Product launch Definition:Product lifecycle Definition:Product mix Definition:Production credit Definition:Program administrator Definition:Program business Definition:Prospect Definition:Prospecting Definition:Quota share Definition:Rate adequacy Definition:Referral fee Definition:Referral programme (US: referral program) Definition:Relationship management Definition:Renewal commission Definition:Renewal premium Definition:Renewal retention Definition:Retail broker Definition:Retail distribution Definition:Return on marketing investment (ROMI) Definition:Revenue per policy Definition:Risk appetite communication Definition:Sales channel Definition:Sales cycle Definition:Sales enablement Definition:Sales pipeline Definition:Search engine optimisation (SEO) Definition:Segment profitability Definition:Social media marketing Definition:Soft market Definition:Hard market Definition:Solicitation Definition:Specialty lines marketing Definition:Sponsor Definition:Strategic alliance Definition:Submission Definition:Surplus lines broker Definition:Target market Definition:Telesales Definition:Third-party administrator (TPA) Definition:Tied agent Definition:Top of funnel (TOFU) Definition:Total addressable market (TAM) Definition:Underwriting appetite Definition:Upselling Definition:Value proposition Definition:White-label product Definition:Wholesale broker Definition:Worksite marketing