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== Notable quotes ==
=== Strategy and the business model transition ===
=== The evolution of insurance ===
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"My role as a CEO is to moderate that friction... friction between the past and the future... If you don't have friction, it's very difficult to manage change."
I discovered the insurance sector as the sector that I really enjoyed because of it being in the middle of society and having a massive impact on society.<ref name="Lancaster2024">{{cite AV media | people = Buberl, Thomas | title = An Interview with Thomas Buberl, AXA CEO | url = https://www.youtube.com/watch?v=kjW_bDfBK20 | publisher = Lancaster University Management School | date = January 2024 | access-date = 2025-12-28}}</ref>
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"We need to shift our business model from when I started 100% paying claims to... 2030 or Beyond... making the claims payment the exception."
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I"When startedyou fromask 80%what lifethe insurancecustomer andexpects Ifrom knewus Ithey needactually toexpect getfar away from itmore and sothey weoften changedexpect thethat companywe fromhelp 80% life insurancethem to 10%avoid lifethat insurancethe keepingclaim theeven same revenueexists."<ref name="RussellReynolds2022InsuranceIreland2019">{{cite AV media | people date= Buberl, Thomas2019-10-01 | title =EIF Trust Your Gut2019: AXA’s Thomas Buberl TalksCEO TransformationAxa andin conversation with Adam Kelly ReinventionAccenture | url = httpshttp://www.youtube.com/watch?v=fhWkmAa7mrY1h8T5lhUzsk | publisher =Insurance Russell Reynolds AssociatesIreland | date = May 2022 | access-date = 2025-12-2829}}</ref>
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"A problem resolved at the place where it emerges is 1,000 times better than a problem resolved 1,000 kilometers away."<ref name="Lanery2025">{{cite AV media |date=2025-07-15 |title=20 minutes avec le PDG d'AXA |url=https://www.youtube.com/watch?v=J0MwHFZaiSU |publisher=Romain Lanéry |access-date=2025-12-29}}</ref>
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We"A needcivil toresponsibility shiftpolicy ourwithout a business model from when I started 100%foundation payingdoes claimsnot towork... 2030this orsocial beyondcause... makingmust thebe claimscompletely paymentlinked thewith exceptionyour business; it must be part of your strategy."<ref name="FCLTGlobal2025LesEchos2019">{{cite AV media | people date= Buberl, Thomas2019-07-10 | title =Club ThomasLes BuberlEchos onProspective thewith EvolutionThomas ofBuberl Insurance:(AXA) Fromand ResponseLaurent toMignon Prevention(BPCE) | url = httpshttp://www.youtube.com/watch?v=1FckGWVOcvswVpsZfJPnQs | publisher =Le FCLTGlobalClub |Les dateEchos = February 2025Débats | access-date = 2025-12-2829}}</ref>
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"You almost need to... pre-react today... what are the things that worry you the most and how can you prepare yourself for the impossible?"<ref name="AXA2025">{{cite AV media |date=2025-10-10 |title=Inside the Corner Office | #9 Satya Nadella |url=https://www.youtube.com/watch?v=8hGyB0SPoqg |publisher=AXA |access-date=2025-12-29}}</ref>
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=== Climate change and systemic risk ===
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"This is what I call the paradox of the transition. Everybody wants a carbon-free world today, but reality says it's going to take 30 years."
If we continue to focus on prevention, if prevention becomes a mandatory part of the insurance solution, then climate can be properly priced again and will remain insurable.<ref name="FCLTGlobal2025" />
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"The biggest leverage is to say we stay with you but you must fulfill a certain amount of conditions to move towards the green energy."
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"What has changed is those what we call secondary perils—so wildfires, floodings, droughts... they happen more often and they happen in areas that we have never seen before."
Our strategic question is and was: Are we becoming a balance sheet provider... or should we become an orchestrator of a community of insured people who we can help live a better life?<ref name="AMBest2019">{{cite web | title = CEO Interview: The Next Chapter | url = https://news.ambest.com/articlecontent.aspx?refnum=286548&altsrc=43 | website = AM Best | date = 2019 | access-date = 2025-12-28}}</ref>
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"Because without insurance, there is no more financing."
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=== Leadership and organizational culture ===
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"Our role is not to just exclude everybody and look into the mirror and say 'I'm clean' but the world is still dirty."<ref name="ANC2025">{{cite AV media |date=2025-10-10 |title=Buberl: AXA focuses on clean energy as part of long-term strategy |url=https://www.youtube.com/watch?v=gZuKBLNQ3iE |publisher=ANC |access-date=2025-12-29}}</ref>
You need to have a conviction that what you do is right in the long term even though it's maybe perceived as being a surprise in the short term.<ref name="RussellReynolds2022" />
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"Without insurance, there is no more financing."<ref name="OpenDiplomacy2021">{{cite AV media |date=2021-10-15 |title=Grand Interview with Thomas Buberl |url=https://www.youtube.com/watch?v=EC8TXS5Si-E |publisher=Institut Open Diplomacy |access-date=2025-12-29}}</ref>
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"Insurance... [is based on] ten people—if one goes bad, the other nine help... If ten people are bad out of ten, we have a systemic problem."<ref name="Aix2020">{{cite AV media |date=2020-07-10 |title=Thomas Buberl - Securing the Future |url=http://www.youtube.com/watch?v=SXNetiq2Ajw |publisher=Les Rencontres économiques d'Aix-en-Provence |access-date=2025-12-29}}</ref>
Culture for me is the glue that keeps an organization together.<ref name="RussellReynolds2022" />
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"A new regime specifically targeted at pandemics... it is almost a private-public regime."<ref name="Aix2020" />
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=== Leadership and corporate culture ===
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"If you make a big plan about your career, I can assure you it will not plan out like this... You need to capture the opportunities and the challenges as you go along."
Integrity is very important to me. Being truthful to yourself, listening to feedback, being able to be confronted with things you should change.<ref name="AMBest2019" />
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My"It's tasknecessary isto notbe humble enough to commandsay and'I controldon't theknow.' executionYou ofhave theto integrationask people, and in 99.9% Myof taskcases, isthe toperson createyou anask environment,is ready to createhelp an inspirationyou."<ref name="AMBest2019Lanery2025" />
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"The only thing that has always characterized AXA is this 'star' and this entrepreneurial spirit that has driven AXA; I have no doubt that we will find it again."<ref name="HEC2016">{{cite AV media |date=2016-12-05 |title=HEC Mornings with Thomas Buberl |url=https://www.youtube.com/watch?v=PZi12flYtAY |publisher=HEC Alumni |access-date=2025-12-29}}</ref>
In a very uncertain time when things are foggy you don't know what to do next by definition and that's why my mantra is just follow your guts.<ref name="RussellReynolds2022" />
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"Hierarchies must be kept, but we must create a parallel stream that lets people from across the whole company live and respond to help us get there."<ref name="HEC2016" />
Do not look back what your predecessors have done and try and copy them; be yourself, you will find the right answer.<ref name="RussellReynolds2022" />
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=== Personal philosophy and career ===
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"I only spoke French the whole day... I integrated myself wherever I could."<ref name="ESCP2021">{{cite AV media |date=2021-06-01 |title=French-German Leadership Discourse with Thomas Buberl |url=https://www.youtube.com/watch?v=_w16gqFw5AI |publisher=ESCP Business School |access-date=2025-12-29}}</ref>
When you have your first day of office the counter goes back to zero and you start at the bottom again.<ref name="RussellReynolds2022" />
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" I shifted my agenda very much away from the daily day-to-day business... to looking after people... to manage much more emotional situations."<ref name="ESCP2021" />
One must reinvent themselves in life; for me, retirement arrives on the day of death.<ref name="YouTube2025">{{cite AV media | people = Buberl, Thomas | title = 20 minutes avec le PDG d'AXA | url = https://www.youtube.com/watch?v=J0MwHFZaiSU | publisher = YouTube | date = July 2025 | access-date = 2025-12-28}}</ref>
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"The besttech choiceschallenge arearound madeAI inis naivetya becausesimple ifone webut thinkthe tooleadership much,challenge weand don'tthe takechange risksmanagement challenge is a very difficult one."<ref name="YouTube2025AXA2025" />
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=== Technology and the human element ===
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"Can we over-compensate that loss... by augmenting the processes... with artificial intelligence?... Let's rather take the 80% and fill it back up to a hundred percent with more meaningful tasks."
Every day can and must be an adventure.<ref name="YouTube2025" />
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If"When youwe maketalk aabout bigAI planwe talk more about yourthe careerswitchboard Iin cana call center that doesn't exist anymore... a tool that liberates time assurefor you because it willhelps notyou planbut outalso likethreatens thisyour existence."<ref name="Lancaster2024AXA2025" />
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=== SocietalPhilosophy and geopoliticalthe outlooksocial role of insurance ===
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"Twenty-five years after Lancaster... There will certainly be still some grains of Lancaster in it, but it has been enriched in 25 years of doing many, many other things."
The risk of social fracture seems even more serious than the climate threat.<ref name="CincoDias2025">{{cite web | title = Thomas Buberl (AXA CEO): “The risk of social fracture seems even more serious than the climate threat” | url = https://cincodias.elpais.com/companias/2025-01-20/thomas-buberl-ceo-de-axa-el-riesgo-de-una-ruptura-social-me-parece-aun-mas-grave-que-la-amenaza-climatica.html | website = Cinco Días (El País) | date = January 2025 | access-date = 2025-12-28}}</ref>
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"The traditional mechanism of insurance that creates social cohesion, that creates risk diversion... We are ensuring social cohesion."
A withdrawal from the EU would be a major defeat for France. The Franco-German axis is central to Europe.<ref name="Bilanz2017">{{cite web | title = AXA Chief Buberl: “A Le Pen victory would be a disaster” | url = https://www.bilanz.ch/beruf/axa-chef-buberl-ein-sieg-le-pens-ware-ein-desaster-127741 | website = BILANZ | date = April 2017 | access-date = 2025-12-28}}</ref>
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The"In weakerlife, Europeyou becomeshave to reinvent yourself; for me, theretirement weakerarrives weon becomethe overallday of death."<ref name="Bilanz2017Lanery2025" />
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=== Technology and innovation ===
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"Millennials in that sense are a catalyst for change because they are in the center of what we are doing: they are our employees, they are our customers, and they are our future leaders."<ref name="Economist2017">{{cite AV media |date=2017-03-15 |title=Pride and Prejudice London: Seismic generational shifts |url=http://www.youtube.com/watch?v=ZeuBg4pJRJs |publisher=Economist Impact Events |access-date=2025-12-29}}</ref>
Technology will play an important role because prevention... will be very costly and almost impossible [without it].<ref name="FCLTGlobal2025" />
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The"If AI revolutionchemistry is morethe touchingmother thoseof techindustry, companiesinsurance thanis itthe probablygrandmother willof touchindustry... the oldgrandmother giantsalways fromwatches Europeover the protection of the family."<ref name="Carmignac2025Aix2022">{{cite webAV media |date=2022-07-15 |title =Les Edouardbiens Carmignac:communs Aau ConversationXXIe with Thomas Buberl, CEO of AXAsiècle | url = httpshttp://www.carmignacyoutube.com/en/articles/edouard-carmignac-a-conversation-with-thomas-buberl-ceo-of-axa-3306-11458watch?v=uGiDbjwSISI | website publisher=Les CarmignacRencontres |économiques date = April 2025d'Aix-en-Provence | access-date = 2025-12-2829}}</ref>
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"People can't just be passive, they have to be actively adapting to what is going on."<ref name="Bloomberg2024">{{cite AV media |date=2024-03-15 |title=Thomas Buberl on The David Rubenstein Show |url=https://www.youtube.com/watch?v=cDAqGyRiIbM |publisher=Bloomberg |access-date=2025-12-29}}</ref>
Apple started with a little garage and sort of nearly killed IBM... nothing should be taken for granted.<ref name="Carmignac2025" />
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"Insurance is the social glue of society."<ref name="Bloomberg2024" />
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