Insurer Brain

Notable quotes about advertising: Difference between revisions

Browse history interactively
← Older editNewer edit →
Content deleted Content added
VisualWikitext
No edit summary
No edit summary
Line 1:
Advertising is the definitive engine of commercial visibility, serving as the essential conduit between an enterprise’s value proposition and the consumer’s attention. Transforming raw data into a persuasive narrative requires a disciplined balance of creative intuition and strategic rigor, ensuring that a message resonates without sacrificing its underlying truth. This article organizes the fundamental philosophies of advertising into a coherent framework, exploring the evolution of the craft from a basic economic necessity to a sophisticated exercise in reputation management and audience engagement.
{{Insert quote panel▼
| image = david-ogilvy.jpg▼
| {{Quote▼
| text = A good advertisement is one which sells the product without drawing attention to itself.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963}}</ref>▼
| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}▼
}}▼
}}▼
 
{{Section separator}}
{{Insert quote panel
== The economic imperative of visibility ==
| image = william-bernbach.jpg
| {{Quote
| text = Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.<ref>{{cite news |title=The Creative Revolutionist |url=https://www.nytimes.com/1982/10/03/obituaries/william-bernbach-is-dead-at-71.html |work=The New York Times |date=October 3, 1982 |access-date=December 19, 2025}}</ref>▼
| author = William Bernbach, Co-founder of DDB {{William Bernbach/attribution}}
}}
}}
 
{{Insert quote panel
| image = sethhenry-godinford.jpg
| {{Quote
| text = MarketingStopping isadvertising noto longersave aboutmoney theis stufflike thatstopping youyour make,watch butto aboutsave the stories you telltime.<ref>{{cite book |last=GodinForbes |first=SethB.C. |title=Tribes:The WeForbes NeedScrapbook Youof toThoughts Leadon Usthe Business of Life |publisher=Portfolio/PenguinForbes Inc. |date=20081968}}</ref>
| author = SethHenry GodinFord, AuthorFounder of Ford Motor Company {{SethHenry GodinFord/attribution}}
}}
}}
 
{{Insert quote panel
| image = leosteuart-burnetthenderson-britt.jpg
| {{Quote
| text = DishonestyDoing inbusiness without advertising hasis provedlike verywinking unprofitableat a girl in the dark. You know what you are doing, but nobody else does.<ref>{{cite book |last=BurnettShapiro |first=LeoFred R. |title=100 Leo's: The AdvertisingYale PhilosophyBook of Leo BurnettQuotations |publisher=LeoYale BurnettUniversity CompanyPress |date=19612006}}</ref>
| author = LeoSteuart BurnettHenderson Britt, FounderProfessor of Leo Burnett WorldwideMarketing {{LeoSteuart Henderson BurnettBritt/attribution}}
}}
}}
 
{{Insert quote panel
| image = leobruce-burnettbarton.jpg
| {{Quote
| text = MakeIn itgood simple. Make it memorable.times Makepeople it invitingwant to lookadvertise; at.in Makebad ittimes funthey tohave readto.<ref>{{cite web |title=TheBruce LeoBarton BurnettClassic StoryQuotations |url=httpshttp://leoburnettwww.comravintokirja.fi/aboutT_Superlist.pdf |publisherwebsite=LeoThe BurnettSuperlist |publisher=Christer WorldwideSundqvist |access-date=December 2025-12-19 |date=1955 |author=Barton, 2025Bruce}}</ref>
| author = LeoBruce BurnettBarton, FounderCo-founder of Leo Burnett WorldwideBBDO {{LeoBruce BurnettBarton/attribution}}
}}
}}
 
{{Section separator}}
{{Insert quote panel
== The strategic art of persuasion ==
| image = henry-ford.jpg
| {{Quote
| text = Stopping advertising to save money is like stopping your watch to save time.<ref>{{cite book |last=Forbes |first=B.C. |title=The Forbes Scrapbook of Thoughts on the Business of Life |publisher=Forbes Inc. |date=1968}}</ref>
| author = Henry Ford, Founder of Ford Motor Company {{Henry Ford/attribution}}
}}
}}
 
{{Insert quote panel
| image = brianwilliam-koslowbernbach.jpg
| {{Quote
▲ | text = Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.<ref>{{cite news |title=The Creative Revolutionist |url=https://www.nytimes.com/1982/10/03/obituaries/william-bernbach-is-dead-at-71.html |work=The New York Times |date=October 3, 1982 |access-date=December 19, 2025}}</ref>
| text = There is no advertisement as powerful as a positive reputation traveling fast.<ref>{{cite book |last=Koslow |first=Brian |title=365 Ways to Market Your Business |publisher=Dutton |date=1998}}</ref>
| author = BrianWilliam KoslowBernbach, AuthorCo-founder of DDB {{BrianWilliam KoslowBernbach/attribution}}
}}
}}
 
{{Insert quote panel
| image = scott-cook.jpg
| {{Quote
| text = A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.<ref>{{cite news |title=Marketing in the Age of Social Media |url=https://hbr.org/2011/12/marketing-is-dead |work=Harvard Business Review |date=December 2011 |access-date=December 19, 2025 |author=Scott Cook}}</ref>▼
| author = Scott Cook, Co-founder of Intuit {{Scott Cook/attribution}}
}}
}}
Line 66 ⟶ 42:
| image = david-ogilvy.jpg
| {{Quote
| text = TellA thegood truth,advertisement butis makeone which sells the truthproduct without drawing attention to fascinatingitself.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963}}</ref>
| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}
}}
Line 76 ⟶ 52:
| text = Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.<ref>{{cite book |last=Burnett |first=Leo |title=100 Leo's: The Advertising Philosophy of Leo Burnett |publisher=Leo Burnett Company |date=1961}}</ref>
| author = Leo Burnett, Founder of Leo Burnett Worldwide {{Leo Burnett/attribution}}
}}
}}
 
{{Insert quote panel
| image = mari-smith.jpg
| {{Quote
| text = Content is king, but engagement is queen, and the lady rules the house!<ref>{{cite book |last=Smith |first=Mari |title=The New Relationship Marketing |publisher=Wiley |date=2011}}</ref>
| author = Mari Smith, Social Media Strategist {{Mari Smith/attribution}}
}}
}}
 
{{Insert quote panel
| image = seth-godin.jpg
| {{Quote
| text = The secret to marketing success is no secret at all: Word of mouth is all that matters.<ref>{{cite web |title=Word of mouth is all that matters |url=https://seths.blog/2003/01/word_of_mouth_i/ |website=Seth's Blog |publisher=Seth Godin |access-date=December 19, 2025 |date=January 29, 2003 |author=Seth Godin}}</ref>▼
| author = Seth Godin, Author and Marketer {{Seth Godin/attribution}}
}}
}}
Line 104 ⟶ 64:
 
{{Insert quote panel
| image = stephenrobert-dennyfleege.jpg
| {{Quote
| text = IfAn dogsad don'tis likefinished youronly dogwhen food,you theno packaginglonger doesn'tcan matterfind a single element to remove.<ref>{{cite book |last=DennyBaker |first=Stephen |title=KillingThe Giants:Art 10of StrategiesWriting to Topple the Goliath in Your IndustryAdvertising |publisher=PortfolioBenjamin Company |date=20111965}}</ref>
| author = StephenRobert DennyFleege, BusinessCreative StrategistDirector {{StephenRobert DennyFleege/attribution}}
}}
}}
 
{{Insert quote panel
| image = steuartlee-henderson-brittclow.jpg
| {{Quote
| text = An ad should be an appetizer, not a buffet.<ref>{{cite web |title=The Creative Mind of Lee Clow |url=https://www.fastcompany.com/1670642/the-creative-mind-of-lee-clow |website=Fast Company |access-date=2025-12-19 |date=2012-08-28 |author=Fast Company Staff}}</ref>
| text = Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.<ref>{{cite book |last=Shapiro |first=Fred R. |title=The Yale Book of Quotations |publisher=Yale University Press |date=2006}}</ref>
| author = SteuartLee Henderson BrittClow, ProfessorChairman of MarketingTBWA\Media Arts Lab {{Steuart HendersonLee BrittClow/attribution}}
}}
}}
 
{{Insert quote panel
| image = robertwilliam-fleegebernbach.jpg
| {{Quote
| text = AnIn adadvertising, isnot finishedto onlybe whendifferent youis no longer can find a single element tovirtually removesuicidal.<ref>{{cite book |last=BakerBernbach |first=StephenBill |title=TheBill ArtBernbach of Writing AdvertisingSaid... |publisher=BenjaminDDB Needham CompanyWorldwide |date=19651987}}</ref>
| author = RobertWilliam FleegeBernbach, CreativeCo-founder Directorof DDB {{RobertWilliam FleegeBernbach/attribution}}
}}
}}
 
{{Insert quote panel
| image = chetdavid-holmesogilvy.jpg
| {{Quote
| text = AdvertisingThe bringsbest inideas thecome customers,as but itjokes. isMake your jobthinking toas keepfunny themas buying from youpossible.<ref>{{cite book |last=HolmesOgilvy |first=ChetDavid |title=TheConfessions Ultimateof Salesan Advertising MachineMan |publisher=PortfolioAtheneum |date=20071963}}</ref>
| author = ChetDavid HolmesOgilvy, BusinessFounder Growthof StrategistOgilvy & Mather {{ChetDavid HolmesOgilvy/attribution}}
}}
}}
 
{{Insert quote panel
| image = williamleo-bernbachburnett.jpg
| {{Quote
| text = AdvertisingMake isit fundamentallysimple. persuasionMake andit persuasionmemorable. happensMake it inviting to belook notat. aMake science,it butfun anto artread.<ref>{{cite newsweb |title=The CreativeLeo RevolutionistBurnett Story |url=https://www.nytimesleoburnett.com/1982/10/03/obituaries/william-bernbach-is-dead-at-71.html |work=The New York Timesabout |datepublisher=OctoberLeo 3,Burnett 1982Worldwide |access-date=December 19, 2025}}</ref>
| author = WilliamLeo BernbachBurnett, Co-founderFounder of DDBLeo Burnett Worldwide {{WilliamLeo BernbachBurnett/attribution}}
}}
}}
 
{{Section separator}}
== The psychology of audience engagement ==
 
{{Insert quote panel
| image = leohoward-burnettgossage.jpg
| {{Quote
| text = GoodNobody advertisingreads does not just circulate informationads. ItPeople penetratesread thewhat publicinterests mindthem. withSometimes, desiresit's andan beliefad.<ref>{{cite book |last=BurnettGossage |first=LeoHoward |title=CommunicationsThe Book of an Advertising ManGossage |publisher=PrivatelyCopy printedWorkshop |date=19611995}}</ref>
| author = LeoHoward BurnettGossage, FounderAdvertising of Leo Burnett WorldwideExecutive {{LeoHoward BurnettGossage/attribution}}
}}
}}
Line 154 ⟶ 117:
| image = david-ogilvy.jpg
| {{Quote
| text = APeople goodscreen advertisementout isa onelot whichof sellscommercials thebecause productthey withoutopen drawingwith attentionsomething todull...When you advertise fire-extinguishers, open with the itselffire.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963}}</ref>
| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}
}}
Line 160 ⟶ 123:
 
{{Insert quote panel
| image = davidleo-ogilvyburnett.jpg
| {{Quote
| text = IfI itam doesn'tone who believes that one of the greatest dangers of advertising is not that of misleading sellpeople, itbut isn'tthat of boring them to creativedeath.<ref>{{cite book |last=OgilvyBurnett |first=DavidLeo |title=Ogilvy100 onLEO'S: Advertising100 Years of Leo Burnett |publisher=CrownLeo Burnett PublishersWorldwide |date=19832012}}</ref>
| author = DavidLeo OgilvyBurnett, Founder of OgilvyLeo &Burnett MatherWorldwide {{DavidLeo OgilvyBurnett/attribution}}
}}
}}
Line 176 ⟶ 139:
 
{{Insert quote panel
| image = davidperry-ogilvymarshall.jpg
| {{Quote
| text = ItNobody iswho flagrantlybought dishonesta fordrill anactually advertisingwanted agenta todrill. urgeThey consumers to buywanted a product which he would not allow his own wife to buyhole.<ref>{{cite book |last=OgilvyMarshall |first=DavidPerry |title=Confessions80/20 ofSales anand Advertising ManMarketing |publisher=AtheneumEntrepreneur Press |date=19632013}}</ref>
| author = DavidPerry OgilvyMarshall, Founder of Ogilvy & MatherAuthor {{DavidPerry OgilvyMarshall/attribution}}
}}
}}
 
{{Insert quote panel
| image = davidgeorge-ogilvywill.jpg
| {{Quote
| text = TheAdvertising besttries ideasto comebe asa jokes.pyromaniac, Makeigniting yourconflagrations thinkingof asdesires funnyfor asinstant possiblegratification.<ref>{{cite book |last=OgilvyWill |first=DavidGeorge F. |title=ConfessionsThe ofMorning an Advertising ManAfter |publisher=AtheneumFree Press |date=19631986}}</ref>
| author = DavidGeorge OgilvyWill, Founder[[The ofWashington Ogilvy & MatherPost]] {{DavidGeorge OgilvyWill/attribution}}
}}
}}
 
{{Insert quote panel
| image = perryjan-marshallkoum.jpg
| {{Quote
| text = NobodyNo whoone boughtwakes aup drillexcited actuallyto wantedsee amore drill.advertising, Theyno wantedone agoes holeto sleep thinking about the ads they'll see tomorrow.<ref>{{cite bookweb |lasttitle=MarshallWhy we don't sell ads |firsturl=Perryhttps://blog.whatsapp.com/why-we-dont-sell-ads |titlewebsite=80/20 SalesWhatsApp and MarketingBlog |publisher=EntrepreneurWhatsApp PressInc. |access-date=20132025-12-19 |date=2012-06-18 |author=Koum, Jan}}</ref>
| author = PerryJan MarshallKoum, AuthorCo-founder of WhatsApp {{PerryJan MarshallKoum/attribution}}
}}
}}
 
{{Section separator}}
== Ethics, performance, and commercial rigor ==
 
{{Insert quote panel
| image = david-ogilvy.jpg
| {{Quote
| text = NeverTell writethe antruth, advertisementbut whichmake youthe wouldn'ttruth want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to minefascinating.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963}}</ref>
| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}
}}
Line 208 ⟶ 174:
 
{{Insert quote panel
| image = johnleo-caplesburnett.jpg
| {{Quote
| text = Every single elementDishonesty in an advertisement must be put there because testingadvertising has shownproved thatvery it works best!unprofitable.<ref>{{cite book |last=CaplesBurnett |first=JohnLeo |title=Tested100 Leo's: The Advertising MethodsPhilosophy of Leo Burnett |publisher=PrenticeLeo Burnett HallCompany |date=19971961}}</ref>
| author = JohnLeo CaplesBurnett, Vice PresidentFounder of BBDOLeo Burnett Worldwide {{JohnLeo CaplesBurnett/attribution}}
}}
}}
 
{{Insert quote panel
| image = leestephen-clowdenny.jpg
| {{Quote
| text = AnIf addogs shoulddon't belike anyour appetizerdog food, notthe apackaging buffetdoesn't matter.<ref>{{cite webbook |last=Denny |first=Stephen |title=TheKilling CreativeGiants: Mind10 ofStrategies Leeto ClowTopple |url=https://www.fastcompany.com/1670642/the-creative-mind-of-lee-clow |website=FastGoliath in Your CompanyIndustry |access-datepublisher=2025-12-19Portfolio |date=2012-08-28 |author=Fast Company Staff2011}}</ref>
| author = LeeStephen ClowDenny, ChairmanBusiness of TBWA\Media Arts LabStrategist {{LeeStephen ClowDenny/attribution}}
}}
}}
Line 226 ⟶ 192:
| image = david-ogilvy.jpg
| {{Quote
| text = MuchNever ofwrite thean messyadvertisement advertisingwhich you seewouldn't onwant televisionyour todayown isfamily the product ofto committeesread. CommitteesYou canwouldn't criticizetell advertisements,lies butto theyyour shouldown neverwife. beDon't allowedtell them to create themmine.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963}}</ref>
| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}
}}
Line 232 ⟶ 198:
 
{{Insert quote panel
| image = brucejerry-bartondella-femina.jpg
| {{Quote
| text = There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.<ref>{{cite book |last=Della Femina |first=Jerry |title=From Those Wonderful Folks Who Gave You Pearl Harbor |publisher=Simon & Schuster |date=1970}}</ref>▼
| text = In good times people want to advertise; in bad times they have to.<ref>{{cite web |title=Bruce Barton Classic Quotations |url=http://www.ravintokirja.fi/T_Superlist.pdf |website=The Superlist |publisher=Christer Sundqvist |access-date=2025-12-19 |date=1955 |author=Barton, Bruce}}</ref>
| author = BruceJerry BartonDella Femina, Co-founderChairman of BBDODella Femina Travisano & Partners {{BruceJerry Della BartonFemina/attribution}}
▲ }}
▲}}
 
▲{{Insert quote panel
▲| image = davidjohn-ogilvycaples.jpg
▲| {{Quote
▲ | text = AEvery goodsingle element in an advertisement ismust onebe whichput sellsthere thebecause producttesting withouthas drawingshown attentionthat toit itself.works best!<ref>{{cite book |last=OgilvyCaples |first=DavidJohn |title=Confessions of anTested Advertising ManMethods |publisher=AtheneumPrentice Hall |date=19631997}}</ref>
▲ | author = DavidJohn OgilvyCaples, FounderVice President of Ogilvy & MatherBBDO {{DavidJohn OgilvyCaples/attribution}}
}}
}}
Line 248 ⟶ 222:
 
{{Insert quote panel
| image = davidchet-ogilvyholmes.jpg
| {{Quote
| text = PeopleAdvertising screenbrings outin athe lotcustomers, ofbut commercialsit becauseis theyyour openjob withto somethingkeep dull...Whenthem youbuying advertisefrom fire-extinguishers, open with the fireyou.<ref>{{cite book |last=OgilvyHolmes |first=DavidChet |title=ConfessionsThe ofUltimate an AdvertisingSales ManMachine |publisher=AtheneumPortfolio |date=19632007}}</ref>
| author = DavidChet OgilvyHolmes, FounderBusiness ofGrowth Ogilvy & MatherStrategist {{DavidChet OgilvyHolmes/attribution}}
}}
}}
 
{{Insert quote panel
| image = leodavid-burnettogilvy.jpg
| {{Quote
| text = IMuch amof onethe whomessy believesadvertising thatyou onesee ofon thetelevision greatesttoday dangersis ofthe advertisingproduct isof notcommittees. thatCommittees ofcan misleadingcriticize peopleadvertisements, but thatthey ofshould boringnever thembe allowed to deathcreate them.<ref>{{cite book |last=BurnettOgilvy |first=LeoDavid |title=100Confessions LEO'S:of 100an YearsAdvertising of Leo BurnettMan |publisher=Leo Burnett WorldwideAtheneum |date=20121963}}</ref>
| author = LeoDavid BurnettOgilvy, Founder of LeoOgilvy Burnett& WorldwideMather {{LeoDavid BurnettOgilvy/attribution}}
}}
}}
 
{{Section separator}}
== The social architecture of reputation ==
 
{{Insert quote panel
| image = janseth-koumgodin.jpg
| {{Quote
| text = NoMarketing oneis wakesno uplonger excitedabout tothe seestuff morethat advertisingyou make, no one goes to sleep thinkingbut about the adsstories they'llyou see tomorrowtell.<ref>{{cite webbook |titlelast=Why we don't sell adsGodin |urlfirst=https://blog.whatsapp.com/why-we-dont-sell-adsSeth |websitetitle=WhatsAppTribes: BlogWe |publisher=WhatsAppNeed Inc.You to Lead Us |access-datepublisher=2025-12-19Portfolio/Penguin |date=2012-06-18 |author=Koum, Jan2008}}</ref>
| author = JanSeth KoumGodin, Co-founder of WhatsAppAuthor {{JanSeth KoumGodin/attribution}}
}}
}}
 
{{Insert quote panel
| image = jerryscott-della-feminacook.jpg
| {{Quote
▲ | text = A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.<ref>{{cite news |title=Marketing in the Age of Social Media |url=https://hbr.org/2011/12/marketing-is-dead |work=Harvard Business Review |date=December 2011 |access-date=December 19, 2025 |author=Scott Cook}}</ref>
▲ | text = There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.<ref>{{cite book |last=Della Femina |first=Jerry |title=From Those Wonderful Folks Who Gave You Pearl Harbor |publisher=Simon & Schuster |date=1970}}</ref>
| author = JerryScott Della FeminaCook, ChairmanCo-founder of Della Femina Travisano & PartnersIntuit {{Jerry DellaScott FeminaCook/attribution}}
}}
}}
 
{{Insert quote panel
| image = howardphilip-gossagekotler.jpg
| {{Quote
| text = NobodyThe readsbest ads.advertising Peopleis readdone whatby interestssatisfied them. Sometimes, it's an adcustomers.<ref>{{cite book |last=GossageKotler |first=HowardPhilip |title=TheMarketing BookManagement: ofMillennium GossageEdition |publisher=CopyPrentice WorkshopHall |date=19951999}}</ref>
| author = HowardPhilip GossageKotler, Advertising[[Marketing ExecutiveManagement]] {{HowardPhilip GossageKotler/attribution}}
}}
}}
 
{{Insert quote panel
| image = williammari-bernbachsmith.jpg
| {{Quote
| text = InContent advertisingis king, notbut toengagement beis differentqueen, isand the lady rules virtuallythe suicidal.house!<ref>{{cite book |last=BernbachSmith |first=BillMari |title=BillThe BernbachNew Said...Relationship Marketing |publisher=DDB Needham WorldwideWiley |date=19872011}}</ref>
| author = WilliamMari BernbachSmith, Co-founderSocial ofMedia DDBStrategist {{WilliamMari BernbachSmith/attribution}}
}}
}}
 
{{Insert quote panel
| image = philipseth-kotlergodin.jpg
| {{Quote
▲ | text = The secret to marketing success is no secret at all: Word of mouth is all that matters.<ref>{{cite web |title=Word of mouth is all that matters |url=https://seths.blog/2003/01/word_of_mouth_i/ |website=Seth's Blog |publisher=Seth Godin |access-date=December 19, 2025 |date=January 29, 2003 |author=Seth Godin}}</ref>
| text = The best advertising is done by satisfied customers.<ref>{{cite book |last=Kotler |first=Philip |title=Marketing Management: Millennium Edition |publisher=Prentice Hall |date=1999}}</ref>
| author = PhilipSeth KotlerGodin, [[MarketingAuthor Management]]and Marketer {{PhilipSeth KotlerGodin/attribution}}
}}
}}
 
{{Insert quote panel
| image = georgebrian-willkoslow.jpg
| {{Quote
| text = AdvertisingThere triesis tono beadvertisement aas pyromaniac,powerful ignitingas conflagrationsa ofpositive desiresreputation fortraveling instant gratificationfast.<ref>{{cite book |last=WillKoslow |first=George F.Brian |title=The365 MorningWays Afterto Market Your Business |publisher=Free PressDutton |date=19861998}}</ref>
| author = GeorgeBrian WillKoslow, [[The Washington Post]]Author {{GeorgeBrian WillKoslow/attribution}}
}}
}}
Retrieved from "https://www.insurerbrain.com/wiki/Notable_quotes_about_advertising"