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| image = david-ogilvy.jpg
| image = david-ogilvy.jpg
| {{Quote
| {{Quote
| text = A good advertisement is one which sells the product without drawing attention to itself.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Southbank Publishing |date=2011 |orig-year=1963 |isbn=9781904915379 |page=96}}</ref>
| text = A good advertisement is one which sells the product without drawing attention to itself.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963}}</ref>
| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}
| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}
}}
}}
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| image = william-bernbach.jpg
| image = william-bernbach.jpg
| {{Quote
| {{Quote
| text = Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.<ref>{{cite news |title=The Creative Revolutionist |url=https://www.nytimes.com/1982/10/03/obituaries/william-bernbach-is-dead-at-71.html |work=The New York Times |date=October 3, 1982 |access-date=December 19, 2025}}</ref>
| text = Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.<ref>{{cite news |title=The Creative Revolutionist |url=https://www.nytimes.com/1982/10/03/obituaries/william-bernbach-is-dead-at-71.html |work=The New York Times |date=October 3, 1982 |access-date=December 19, 2025}}</ref>
| author = William Bernbach, Co-founder of DDB {{William Bernbach/attribution}}
| author = William Bernbach, Co-founder of DDB {{William Bernbach/attribution}}
}}
}}
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| image = seth-godin.jpg
| image = seth-godin.jpg
| {{Quote
| {{Quote
| text = Marketing is no longer about the stuff that you make, but about the stories you tell.<ref>{{cite book |last=Godin |first=Seth |title=Tribes: We Need You to Lead Us |publisher=Portfolio/Penguin |date=2008 |isbn=978-1591842330 |pages=104}}</ref>
| text = Marketing is no longer about the stuff that you make, but about the stories you tell.<ref>{{cite book |last=Godin |first=Seth |title=Tribes: We Need You to Lead Us |publisher=Portfolio/Penguin |date=2008}}</ref>
| author = {{Seth Godin/attribution}}
| author = Seth Godin, Author and Marketer {{Seth Godin/attribution}}
}}
}}

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| image = leo-burnett.jpg
| {{Quote
| text = Dishonesty in advertising has proved very unprofitable.<ref>{{cite book |last=Burnett |first=Leo |title=100 Leo's: The Advertising Philosophy of Leo Burnett |publisher=Leo Burnett Company |date=1961 |pages=24 |chapter=The Task of the Advertising Agency}}</ref>
| author = Leo Burnett, Founder of Leo Burnett Worldwide {{Leo Burnett/attribution}}
}}
}}
}}
}}
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| image = leo-burnett.jpg
| image = leo-burnett.jpg
| {{Quote
| {{Quote
| text = Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.<ref>{{cite web |title=The Leo Burnett Story |url=https://leoburnett.com/about |publisher=Leo Burnett Worldwide |access-date=December 19, 2025}}</ref>
| text = Dishonesty in advertising has proved very unprofitable.<ref>{{cite book |last=Burnett |first=Leo |title=100 Leo's: The Advertising Philosophy of Leo Burnett |publisher=Leo Burnett Company |date=1961}}</ref>
| author = Leo Burnett, Founder of Leo Burnett Worldwide {{Leo Burnett/attribution}}
| author = Leo Burnett, Founder of Leo Burnett Worldwide {{Leo Burnett/attribution}}
}}
}}
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| image = henry-ford.jpg
| image = henry-ford.jpg
| {{Quote
| {{Quote
| text = Stopping advertising to save money is like stopping your watch to save time.<ref>{{cite book |last=Forbes |first=B.C. |title=The Forbes Scrapbook of Thoughts on the Business of Life |publisher=Forbes Inc. |date=1968 |isbn=9780883011317}}</ref>
| text = Stopping advertising to save money is like stopping your watch to save time.<ref>{{cite book |last=Forbes |first=B.C. |title=The Forbes Scrapbook of Thoughts on the Business of Life |publisher=Forbes Inc. |date=1968}}</ref>
| author = {{Henry Ford/attribution}}
| author = Henry Ford, Founder of Ford Motor Company {{Henry Ford/attribution}}
}}
}}
}}
}}
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| image = brian-koslow.jpg
| image = brian-koslow.jpg
| {{Quote
| {{Quote
| text = There is no advertisement as powerful as a positive reputation traveling fast.<ref>{{cite book |last=Koslow |first=Brian |title=365 Ways to Market Your Business |publisher=Dutton |date=1998 |isbn=978-0525944119}}</ref>
| text = There is no advertisement as powerful as a positive reputation traveling fast.<ref>{{cite book |last=Koslow |first=Brian |title=365 Ways to Market Your Business |publisher=Dutton |date=1998}}</ref>
| author = Brian Koslow, Author {{Brian Koslow/attribution}}
| author = Brian Koslow, Author {{Brian Koslow/attribution}}
}}
}}
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| image = scott-cook.jpg
| image = scott-cook.jpg
| {{Quote
| {{Quote
| text = A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.<ref>{{cite news |title=Marketing in the Age of Social Media |url=https://hbr.org/2011/12/marketing-is-dead |work=Harvard Business Review |date=December 2011 |access-date=December 19, 2025 |author=Scott Cook}}</ref>
| text = A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.<ref>{{cite news |title=Marketing in the Age of Social Media |url=https://hbr.org/2011/12/marketing-is-dead |work=Harvard Business Review |date=December 2011 |access-date=December 19, 2025 |author=Scott Cook}}</ref>
| author = Scott Cook, Co-founder of Intuit {{Scott Cook/attribution}}
| author = Scott Cook, Co-founder of Intuit {{Scott Cook/attribution}}
}}
}}
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| image = david-ogilvy.jpg
| image = david-ogilvy.jpg
| {{Quote
| {{Quote
| text = Tell the truth, but make the truth fascinating.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963 |isbn=978-0689102431 |pages=103}}</ref>
| text = Tell the truth, but make the truth fascinating.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963}}</ref>
| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}
| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}
}}
}}

{{Insert quote panel
| image = leo-burnett.jpg
| {{Quote
| text = Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.<ref>{{cite book |last=Burnett |first=Leo |title=100 Leo's: The Advertising Philosophy of Leo Burnett |publisher=Leo Burnett Company |date=1961 |pages=12}}</ref>
| author = Leo Burnett, Founder of Leo Burnett Worldwide {{Leo Burnett/attribution}}
}}
}}
}}
}}
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| image = mari-smith.jpg
| image = mari-smith.jpg
| {{Quote
| {{Quote
| text = Content is king, but engagement is queen, and the lady rules the house!<ref>{{cite book |last=Smith |first=Mari |title=The New Relationship Marketing |publisher=Wiley |date=2011 |isbn=978-1118113912 |pages=158}}</ref>
| text = Content is king, but engagement is queen, and the lady rules the house!<ref>{{cite book |last=Smith |first=Mari |title=The New Relationship Marketing |publisher=Wiley |date=2011}}</ref>
| author = Mari Smith, Social Media Strategist {{Mari Smith/attribution}}
| author = Mari Smith, Social Media Strategist {{Mari Smith/attribution}}
}}
}}

{{Insert quote panel
| image = seth-godin.jpg
| {{Quote
| text = The secret to marketing success is no secret at all: Word of mouth is all that matters.<ref>{{cite web |title=Word of mouth is all that matters |url=https://seths.blog/2003/01/word_of_mouth_i/ |website=Seth's Blog |publisher=Seth Godin |access-date=December 19, 2025 |date=January 29, 2003 |author=Seth Godin}}</ref>
| author = Seth Godin, Author and Marketer {{Seth Godin/attribution}}
}}
}}
}}
}}
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| image = jef-i-richards.jpg
| image = jef-i-richards.jpg
| {{Quote
| {{Quote
| text = Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'<ref>{{cite news |title=Refining the Definition of Advertising |work=Journal of Advertising |date=2002 |author=Jef I. Richards |publisher=American Academy of Advertising}}</ref>
| text = Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'<ref>{{cite news |last=Richards |first=Jef I. |title=Refining the Definition of Advertising |work=Journal of Advertising |date=2002 |publisher=American Academy of Advertising}}</ref>
| author = Jef I. Richards, Professor of Advertising {{Jef I. Richards/attribution}}
| author = Jef I. Richards, Professor of Advertising {{Jef I. Richards/attribution}}
}}
}}
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| image = stephen-denny.jpg
| image = stephen-denny.jpg
| {{Quote
| {{Quote
| text = If dogs don't like your dog food, the packaging doesn't matter.<ref>{{cite book |last=Denny |first=Stephen |title=Killing Giants: 10 Strategies to Topple the Goliath in Your Industry |publisher=Portfolio |date=2011 |isbn=978-1591843849}}</ref>
| text = If dogs don't like your dog food, the packaging doesn't matter.<ref>{{cite book |last=Denny |first=Stephen |title=Killing Giants: 10 Strategies to Topple the Goliath in Your Industry |publisher=Portfolio |date=2011}}</ref>
| author = Stephen Denny, Business Strategist {{Stephen Denny/attribution}}
| author = Stephen Denny, Business Strategist {{Stephen Denny/attribution}}
}}
}}
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| image = steuart-henderson-britt.jpg
| image = steuart-henderson-britt.jpg
| {{Quote
| {{Quote
| text = Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.<ref>{{cite book |last=Shapiro |first=Fred R. |title=The Yale Book of Quotations |publisher=Yale University Press |date=2006 |isbn=978-0300107982 |pages=105}}</ref>
| text = Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.<ref>{{cite book |last=Shapiro |first=Fred R. |title=The Yale Book of Quotations |publisher=Yale University Press |date=2006}}</ref>
| author = Steuart Henderson Britt, Professor of Marketing {{Steuart Henderson Britt/attribution}}
| author = Steuart Henderson Britt, Professor of Marketing {{Steuart Henderson Britt/attribution}}
}}
}}
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| image = robert-fleege.jpg
| image = robert-fleege.jpg
| {{Quote
| {{Quote
| text = An ad is finished only when you no longer can find a single element to remove.<ref>{{cite book |last=Baker |first=Stephen |title=The Art of Writing Advertising |publisher=Benjamin Company |date=1965 |pages=44}}</ref>
| text = An ad is finished only when you no longer can find a single element to remove.<ref>{{cite book |last=Baker |first=Stephen |title=The Art of Writing Advertising |publisher=Benjamin Company |date=1965}}</ref>
| author = Robert Fleege, Creative Director {{Robert Fleege/attribution}}
| author = Robert Fleege, Creative Director {{Robert Fleege/attribution}}
}}
}}
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| image = chet-holmes.jpg
| image = chet-holmes.jpg
| {{Quote
| {{Quote
| text = Advertising brings in the customers, but it is your job to keep them buying from you.<ref>{{cite book |last=Holmes |first=Chet |title=The Ultimate Sales Machine |publisher=Portfolio |date=2007 |isbn=978-1591842156 |pages=129}}</ref>
| text = Advertising brings in the customers, but it is your job to keep them buying from you.<ref>{{cite book |last=Holmes |first=Chet |title=The Ultimate Sales Machine |publisher=Portfolio |date=2007}}</ref>
| author = Chet Holmes, Business Growth Strategist {{Chet Holmes/attribution}}
| author = Chet Holmes, Business Growth Strategist {{Chet Holmes/attribution}}
}}
}}

{{Insert quote panel
| image = william-bernbach.jpg
| {{Quote
| text = Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.<ref>{{cite news |title=The Creative Revolutionist |url=https://www.nytimes.com/1982/10/03/obituaries/william-bernbach-is-dead-at-71.html |work=The New York Times |date=October 3, 1982 |access-date=December 19, 2025}}</ref>
| author = William Bernbach, Co-founder of DDB {{William Bernbach/attribution}}
}}
}}

{{Insert quote panel
| image = leo-burnett.jpg
| {{Quote
| text = Good advertising does not just circulate information. It penetrates the public mind with desires and belief.<ref>{{cite book |last=Burnett |first=Leo |title=Communications of an Advertising Man |publisher=Privately printed |date=1961 |page=51}}</ref>
| author = Leo Burnett, Communications of an Advertising Man {{Leo Burnett/attribution}}
}}
}}

{{Insert quote panel
| image = david-ogilvy.jpg
| {{Quote
| text = A good advertisement is one which sells the product without drawing attention to itself.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963 |isbn=9780689102431 |pages=96}}</ref>
| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}
}}
}}

{{Insert quote panel
| image = david-ogilvy.jpg
| {{Quote
| text = If it doesn't sell, it isn't creative.<ref>{{cite book |last=Ogilvy |first=David |title=Ogilvy on Advertising |publisher=Crown Publishers |date=1983 |page=7}}</ref>
| author = David Ogilvy, Ogilvy on Advertising {{David Ogilvy/attribution}}
}}
}}
}}
}}
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| image = maurice-saatchi.jpg
| image = maurice-saatchi.jpg
| {{Quote
| {{Quote
| text = Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be dismissed.<ref>{{cite book |last=Fallon |first=Ivan |title=The Brothers: The Rise and Rise of Saatchi & Saatchi |publisher=Hutchinson |date=1988 |isbn=978-0091708900}}</ref>
| text = Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be dismissed.<ref>{{cite book |last=Fallon |first=Ivan |title=The Brothers: The Rise and Rise of Saatchi & Saatchi |publisher=Hutchinson |date=1988}}</ref>
| author = Maurice Saatchi, The Saatchi & Saatchi Story {{Maurice Saatchi/attribution}}
| author = Maurice Saatchi, Co-founder of Saatchi & Saatchi {{Maurice Saatchi/attribution}}
}}
}}

{{Insert quote panel
| image = david-ogilvy.jpg
| {{Quote
| text = It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963 |page=11}}</ref>
| author = David Ogilvy, Confessions of an Advertising Man {{David Ogilvy/attribution}}
}}
}}

{{Insert quote panel
| image = david-ogilvy.jpg
| {{Quote
| text = The best ideas come as jokes. Make your thinking as funny as possible.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963 |page=23}}</ref>
| author = David Ogilvy, Confessions of an Advertising Man {{David Ogilvy/attribution}}
}}
}}
}}
}}
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| image = perry-marshall.jpg
| image = perry-marshall.jpg
| {{Quote
| {{Quote
| text = Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!<ref>{{cite book |last=Marshall |first=Perry |title=80/20 Sales and Marketing |publisher=Entrepreneur Press |date=2013 |isbn=978-1599185057 |chapter=4}}</ref>
| text = Nobody who bought a drill actually wanted a drill. They wanted a hole.<ref>{{cite book |last=Marshall |first=Perry |title=80/20 Sales and Marketing |publisher=Entrepreneur Press |date=2013}}</ref>
| author = Perry Marshall, 80/20 Sales and Marketing {{Perry Marshall/attribution}}
| author = Perry Marshall, Author {{Perry Marshall/attribution}}
}}
}}

{{Insert quote panel
| image = david-ogilvy.jpg
| {{Quote
| text = Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963 |page=10}}</ref>
| author = David Ogilvy, Confessions of an Advertising Man {{David Ogilvy/attribution}}
}}
}}
}}
}}
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| image = john-caples.jpg
| image = john-caples.jpg
| {{Quote
| {{Quote
| text = Every single element in an advertisement – headline, subhead, photo, and copy – must be put there not because it looks good, not because it sounds good, but because testing has shown that it works best!<ref>{{cite book |last=Caples |first=John |title=Tested Advertising Methods |publisher=Prentice Hall |date=1997 |isbn=978-0130933607}}</ref>
| text = Every single element in an advertisement must be put there because testing has shown that it works best!<ref>{{cite book |last=Caples |first=John |title=Tested Advertising Methods |publisher=Prentice Hall |date=1997}}</ref>
| author = John Caples, Tested Advertising Methods {{John Caples/attribution}}
| author = John Caples, Vice President of BBDO {{John Caples/attribution}}
}}
}}
}}
}}
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| image = lee-clow.jpg
| image = lee-clow.jpg
| {{Quote
| {{Quote
| text = An ad should be an appetizer, not a buffet.<ref>{{cite web |title=The Creative Mind of Lee Clow |url=https://www.fastcompany.com |website=Fast Company |access-date=2025-12-19 |date=2012 |author=Fast Company Staff}}</ref>
| text = An ad should be an appetizer, not a buffet.<ref>{{cite web |title=The Creative Mind of Lee Clow |url=https://www.fastcompany.com/1670642/the-creative-mind-of-lee-clow |website=Fast Company |access-date=2025-12-19 |date=2012-08-28 |author=Fast Company Staff}}</ref>
| author = Lee Clow, Media Arts {{Lee Clow/attribution}}
| author = Lee Clow, Chairman of TBWA\Media Arts Lab {{Lee Clow/attribution}}
}}
}}

{{Insert quote panel
| image = david-ogilvy.jpg
| {{Quote
| text = Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963 |page=31 |isbn=978-0860010180}}</ref>
| author = David Ogilvy, Confessions of an Advertising Man {{David Ogilvy/attribution}}
}}
}}
}}
}}
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| image = bruce-barton.jpg
| image = bruce-barton.jpg
| {{Quote
| {{Quote
| text = In good times people want to advertise; in bad times they have to.<ref>{{cite web |title=Bruce Barton Classic Quotations |url=http://www.ravintokirja.fi/T_Superlist.pdf |website=The Superlist |publisher=Christer Sundqvist |access-date=2025-12-19 |date=1955 |author=Barton, Bruce}}</ref>
| text = In good times people want to advertise; in bad times they have to.<ref>{{cite web |title=Bruce Barton Classic Quotations |url=http://www.ravintokirja.fi/T_Superlist.pdf |website=The Superlist |publisher=Christer Sundqvist |access-date=2025-12-19 |date=1955 |author=Barton, Bruce}}</ref>
| author = Bruce Barton, Public Address {{Bruce Barton/attribution}}
| author = Bruce Barton, Co-founder of BBDO {{Bruce Barton/attribution}}
}}
}}

{{Insert quote panel
| image = lee-clow.jpg
| {{Quote
| text = I've never found a client's business problem that could be solved solely through advertising.<ref>{{cite web |title=Art & Copy (2009) Documentary Quotes |url=https://www.imdb.com/title/tt1341071/ |website=IMDb |access-date=2025-12-19 |date=2009 |author=Pray, Doug}}</ref>
| author = Lee Clow, Art & Copy {{Lee Clow/attribution}}
}}
}}

{{Insert quote panel
| image = david-ogilvy.jpg
| {{Quote
| text = People screen out a lot of commercials because they open with something dull...When you advertise fire-extinguishers, open with the fire.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963 |page=110}}</ref>
| author = David Ogilvy, Confessions of an Advertising Man {{David Ogilvy/attribution}}
}}
}}

{{Insert quote panel
| image = leo-burnett.jpg
| {{Quote
| text = I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.<ref>{{cite book |last=Burnett |first=Leo |title=100 LEO'S: 100 Years of Leo Burnett |publisher=Leo Burnett Worldwide |date=2012}}</ref>
| author = Leo Burnett, Agency Address {{Leo Burnett/attribution}}
}}
}}
}}
}}
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| image = jan-koum.jpg
| image = jan-koum.jpg
| {{Quote
| {{Quote
| text = No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they'll see tomorrow.<ref>{{cite web |title=Why we don't sell ads |url=https://blog.whatsapp.com/why-we-dont-sell-ads |website=WhatsApp Blog |publisher=WhatsApp Inc. |access-date=2025-12-19 |date=2012-06-18 |author=Koum, Jan}}</ref>
| text = No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they'll see tomorrow.<ref>{{cite web |title=Why we don't sell ads |url=https://blog.whatsapp.com/why-we-dont-sell-ads |website=WhatsApp Blog |publisher=WhatsApp Inc. |access-date=2025-12-19 |date=2012-06-18 |author=Koum, Jan}}</ref>
| author = Jan Koum, Why We Don't Sell Ads {{Jan Koum/attribution}}
| author = Jan Koum, Co-founder of WhatsApp {{Jan Koum/attribution}}
}}
}}
}}
}}
Line 274: Line 162:
| image = jerry-della-femina.jpg
| image = jerry-della-femina.jpg
| {{Quote
| {{Quote
| text = There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.<ref>{{cite book |last=Della Femina |first=Jerry |title=From Those Wonderful Folks Who Gave You Pearl Harbor |publisher=Simon & Schuster |date=1970 |isbn=0671205366}}</ref>
| text = There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.<ref>{{cite book |last=Della Femina |first=Jerry |title=From Those Wonderful Folks Who Gave You Pearl Harbor |publisher=Simon & Schuster |date=1970}}</ref>
| author = Jerry Della Femina, Chairman of Della Femina Travisano & Partners {{Jerry Della Femina/attribution}}
| author = Jerry Della Femina, Chairman of Della Femina Travisano & Partners {{Jerry Della Femina/attribution}}
}}
}}
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| image = howard-gossage.jpg
| image = howard-gossage.jpg
| {{Quote
| {{Quote
| text = Nobody reads ads. People read what interests them. Sometimes, it's an ad.<ref>{{cite book |last=Gossage |first=Howard |title=The Book of Gossage |publisher=Copy Workshop |date=1995 |isbn=978-1887229210}}</ref>
| text = Nobody reads ads. People read what interests them. Sometimes, it's an ad.<ref>{{cite book |last=Gossage |first=Howard |title=The Book of Gossage |publisher=Copy Workshop |date=1995}}</ref>
| author = Howard Gossage, The Book of Gossage {{Howard Gossage/attribution}}
| author = Howard Gossage, "The Socrates of San Francisco" {{Howard Gossage/attribution}}
}}
}}
}}
}}
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| image = bill-bernbach.jpg
| image = bill-bernbach.jpg
| {{Quote
| {{Quote
| text = In advertising, not to be different is virtually suicidal.<ref>{{cite book |last=Bernbach |first=Bill |title=Bill Bernbach Said... |publisher=DDB Needham Worldwide |date=1987}}</ref>
| text = In advertising, not to be different is virtually suicidal.<ref>{{cite book |last=Bernbach |first=Bill |title=Bill Bernbach Said... |publisher=DDB Needham Worldwide |date=1987}}</ref>
| author = Bill Bernbach, Bill Bernbach Said... {{Bill Bernbach/attribution}}
| author = Bill Bernbach, Bill Bernbach Said... {{Bill Bernbach/attribution}}
}}
}}
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| image = philip-kotler.jpg
| image = philip-kotler.jpg
| {{Quote
| {{Quote
| text = The best advertising is done by satisfied customers.<ref>{{cite book |last=Kotler |first=Philip |title=Marketing Management: Millennium Edition |publisher=Prentice Hall |date=1999 |isbn=9780130122179 |page=433}}</ref>
| text = The best advertising is done by satisfied customers.<ref>{{cite book |last=Kotler |first=Philip |title=Marketing Management: Millennium Edition |publisher=Prentice Hall |date=1999}}</ref>
| author = Philip Kotler, [[Marketing Management]] {{Philip Kotler/attribution}}
| author = Philip Kotler, [[Marketing Management]] {{Philip Kotler/attribution}}
}}
}}
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| image = george-will.jpg
| image = george-will.jpg
| {{Quote
| {{Quote
| text = Advertising tries to be a pyromaniac, igniting conflagrations of desires for instant gratification.<ref>{{cite book |last=Will |first=George F. |title=The Morning After: American Successes and Excesses, 1981-1986 |publisher=Free Press |date=1986 |isbn=9780029344507 |chapter=The Madison Legacy}}</ref>
| text = Advertising tries to be a pyromaniac, igniting conflagrations of desires for instant gratification.<ref>{{cite book |last=Will |first=George F. |title=The Morning After |publisher=Free Press |date=1986}}</ref>
| author = George Will, [[The Washington Post]] {{George Will/attribution}}
| author = George Will, [[The Washington Post]] {{George Will/attribution}}
}}
}}

Revision as of 22:36, 19 December 2025

A good advertisement is one which sells the product without drawing attention to itself.[1]

— David Ogilvy, Founder of Ogilvy & Mather David Ogilvy, Founder of Ogilvy & Mather

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.[2]

— William Bernbach, Co-founder of DDB William Bernbach, Co-founder of DDB

Marketing is no longer about the stuff that you make, but about the stories you tell.[3]

— Seth Godin, Author and Marketer Seth Godin, Author and Marketing Executive

Dishonesty in advertising has proved very unprofitable.[4]

— Leo Burnett, Founder of Leo Burnett Worldwide Leo Burnett, Founder of Leo Burnett Worldwide

Stopping advertising to save money is like stopping your watch to save time.[5]

— Henry Ford, Founder of Ford Motor Company Henry Ford, Founder of Ford Motor Company

There is no advertisement as powerful as a positive reputation traveling fast.[6]

— Brian Koslow, Author Brian Koslow, Author

A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.[7]

— Scott Cook, Co-founder of Intuit Scott Cook, Co-founder of Intuit

Tell the truth, but make the truth fascinating.[8]

— David Ogilvy, Founder of Ogilvy & Mather David Ogilvy, Founder of Ogilvy & Mather

Content is king, but engagement is queen, and the lady rules the house![9]

— Mari Smith, Social Media Strategist Mari Smith, Social Media Strategist

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'[10]

— Jef I. Richards, Professor of Advertising Jef I. Richards, Professor of Advertising

If dogs don't like your dog food, the packaging doesn't matter.[11]

— Stephen Denny, Business Strategist Stephen Denny, Business Strategist

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.[12]

— Steuart Henderson Britt, Professor of Marketing Steuart Henderson Britt, Professor of Marketing

File:Robert-fleege.jpg

An ad is finished only when you no longer can find a single element to remove.[13]

— Robert Fleege, Creative Director Robert Fleege, Creative Director

Advertising brings in the customers, but it is your job to keep them buying from you.[14]

— Chet Holmes, Business Growth Strategist Chet Holmes, Business Growth Strategist

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be dismissed.[15]

— Maurice Saatchi, Co-founder of Saatchi & Saatchi Maurice Saatchi, Co-founder of Saatchi & Saatchi

Nobody who bought a drill actually wanted a drill. They wanted a hole.[16]

— Perry Marshall, Author Perry Marshall, Author

Every single element in an advertisement must be put there because testing has shown that it works best![17]

— John Caples, Vice President of BBDO John Caples, Vice President of BBDO

An ad should be an appetizer, not a buffet.[18]

— Lee Clow, Chairman of TBWA\Media Arts Lab Lee Clow, Chairman of TBWA\Media Arts Lab

In good times people want to advertise; in bad times they have to.[19]

— Bruce Barton, Co-founder of BBDO Bruce Barton, Co-founder of BBDO

No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they'll see tomorrow.[20]

— Jan Koum, Co-founder of WhatsApp Jan Koum, Co-founder of WhatsApp

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.[21]

— Jerry Della Femina, Chairman of Della Femina Travisano & Partners Jerry Della Femina, Chairman of Della Femina Travisano & Partners

Nobody reads ads. People read what interests them. Sometimes, it's an ad.[22]

— Howard Gossage, "The Socrates of San Francisco" Howard Gossage, Advertising Executive

File:Bill-bernbach.jpg

In advertising, not to be different is virtually suicidal.[23]

— Bill Bernbach, Bill Bernbach Said... Template:Bill Bernbach/attribution

The best advertising is done by satisfied customers.[24]

— Philip Kotler, Marketing Management Philip Kotler, Professor of International Marketing

Advertising tries to be a pyromaniac, igniting conflagrations of desires for instant gratification.[25]

— George Will, The Washington Post George Will, The Washington Post

References

  1. ↑ Ogilvy, David (1963). Confessions of an Advertising Man. Atheneum.
  2. ↑ "The Creative Revolutionist". The New York Times. October 3, 1982. Retrieved December 19, 2025.
  3. ↑ Godin, Seth (2008). Tribes: We Need You to Lead Us. Portfolio/Penguin.
  4. ↑ Burnett, Leo (1961). 100 Leo's: The Advertising Philosophy of Leo Burnett. Leo Burnett Company.
  5. ↑ Forbes, B.C. (1968). The Forbes Scrapbook of Thoughts on the Business of Life. Forbes Inc.
  6. ↑ Koslow, Brian (1998). 365 Ways to Market Your Business. Dutton.
  7. ↑ Scott Cook (December 2011). "Marketing in the Age of Social Media". Harvard Business Review. Retrieved December 19, 2025.
  8. ↑ Ogilvy, David (1963). Confessions of an Advertising Man. Atheneum.
  9. ↑ Smith, Mari (2011). The New Relationship Marketing. Wiley.
  10. ↑ Richards, Jef I. (2002). "Refining the Definition of Advertising". Journal of Advertising. American Academy of Advertising.
  11. ↑ Denny, Stephen (2011). Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. Portfolio.
  12. ↑ Shapiro, Fred R. (2006). The Yale Book of Quotations. Yale University Press.
  13. ↑ Baker, Stephen (1965). The Art of Writing Advertising. Benjamin Company.
  14. ↑ Holmes, Chet (2007). The Ultimate Sales Machine. Portfolio.
  15. ↑ Fallon, Ivan (1988). The Brothers: The Rise and Rise of Saatchi & Saatchi. Hutchinson.
  16. ↑ Marshall, Perry (2013). 80/20 Sales and Marketing. Entrepreneur Press.
  17. ↑ Caples, John (1997). Tested Advertising Methods. Prentice Hall.
  18. ↑ Fast Company Staff (2012-08-28). "The Creative Mind of Lee Clow". Fast Company. Retrieved 2025-12-19.
  19. ↑ Barton, Bruce (1955). "Bruce Barton Classic Quotations" (PDF). The Superlist. Christer Sundqvist. Retrieved 2025-12-19.
  20. ↑ Koum, Jan (2012-06-18). "Why we don't sell ads". WhatsApp Blog. WhatsApp Inc. Retrieved 2025-12-19.
  21. ↑ Della Femina, Jerry (1970). From Those Wonderful Folks Who Gave You Pearl Harbor. Simon & Schuster.
  22. ↑ Gossage, Howard (1995). The Book of Gossage. Copy Workshop.
  23. ↑ Bernbach, Bill (1987). Bill Bernbach Said... DDB Needham Worldwide.
  24. ↑ Kotler, Philip (1999). Marketing Management: Millennium Edition. Prentice Hall.
  25. ↑ Will, George F. (1986). The Morning After. Free Press.
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