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Notable quotes about advertising: Difference between revisions

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| text = Good advertising does not just circulate information. It penetrates the public mind with desires and belief.<ref>{{cite book |last=Burnett |first=Leo |title=Communications of an Advertising Man |publisher=Privately printed |date=1961 |page=51}}</ref>
| text = The most powerful element in advertising is the truth.
| author = WilliamLeo BernbachBurnett, [[BillCommunications Bernbachof Said...]]an Advertising Man {{WilliamLeo BernbachBurnett/attribution}}
| ref = <ref>{{cite book |last=Bernbach |first=Bill |title=Bill Bernbach Said... |publisher=DDB Needham |date=1989 |page=38}}</ref>▼
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| ref text = A good advertisement is one which sells the product without drawing attention to itself.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963 |isbnpage=9781626549951110}}</ref>▼
| text = Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
| author = David Ogilvy, [[Confessions of an Advertising Man]] {{David Ogilvy/attribution}}
▲ | ref = <ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963 |isbn=9781626549951}}</ref>
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▲ | ref text = If it doesn't sell, it isn't creative.<ref>{{cite book |last=BernbachOgilvy |first=BillDavid |title=BillOgilvy Bernbachon Said...Advertising |publisher=DDBCrown NeedhamPublishers |date=19891983 |page=387}}</ref>
| text = Stop interrupting what people are interested in and BE what people are interested in.
| author = CraigDavid DavisOgilvy, [[J.Ogilvy Walteron Thompson]]Advertising {{CraigDavid DavisOgilvy/attribution}}
| ref = <ref>{{cite web |title=Why Branding is the New Marketing |url=https://www.forbes.com/sites/carstenknobloch/2012/05/22/why-branding-is-the-new-marketing/ |website=Forbes |author=Knobloch, Carsten |access-date=2025-12-19 |date=2012-05-22}}</ref>
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| text = Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be dismissed.<ref>{{cite book |last=Fallon |first=Ivan |title=The Brothers: The Rise and Rise of Saatchi & Saatchi |publisher=Hutchinson |date=1988 |isbn=978-0091708900}}</ref>
| text = Sell the benefit, not your company or the product. People buy results, not features.
| author = JayMaurice AbrahamSaatchi, [[GettingThe EverythingSaatchi You& CanSaatchi Out of All You've Got]]Story {{JayMaurice AbrahamSaatchi/attribution}}
| ref = <ref>{{cite book |last=Abraham |first=Jay |title=Getting Everything You Can Out of All You've Got |publisher=St. Martin's Press |date=2000 |isbn=9780312204655}}</ref>
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| ref text = It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963 |isbnpage=978162654995111}}</ref>▼
| text = Nobody has ever built a brand by imitating somebody else's advertising.
| author = David Ogilvy, [[Confessions of an Advertising Man]] {{David Ogilvy/attribution}}
▲ | ref = <ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963 |isbn=9781626549951}}</ref>
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| ref text = The best ideas come as jokes. Make your thinking as funny as possible.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963 |isbnpage=978162654995123}}</ref>▼
| text = When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
| author = David Ogilvy, [[Confessions of an Advertising Man]] {{David Ogilvy/attribution}}
▲ | ref = <ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963 |isbn=9781626549951}}</ref>
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| text = Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!<ref>{{cite book |last=Marshall |first=Perry |title=80/20 Sales and Marketing |publisher=Entrepreneur Press |date=2013 |isbn=978-1599185057 |chapter=4}}</ref>
| text = Either write something worth reading or do something worth writing about.
| author = BenjaminPerry FranklinMarshall, [[Poor80/20 Richard'sSales Almanack]]and Marketing {{BenjaminPerry FranklinMarshall/attribution}}
| ref = <ref>{{cite book |last=Franklin |first=Benjamin |title=Poor Richard's Almanack |publisher=B. Franklin |date=1738 |chapter=May}}</ref>
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| text = Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963 |page=10}}</ref>
| text = Rowing harder doesn't help if the boat is headed in the wrong direction.
| author = KenichiDavid OhmaeOgilvy, [[The MindConfessions of thean Advertising Strategist]]Man {{KenichiDavid OhmaeOgilvy/attribution}}
| ref = <ref>{{cite book |last=Ohmae |first=Kenichi |title=The Mind of the Strategist: The Art of Japanese Business |publisher=McGraw-Hill |date=1982 |isbn=9780070475953}}</ref>
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| text = Every single element in an advertisement – headline, subhead, photo, and copy – must be put there not because it looks good, not because it sounds good, but because testing has shown that it works best!<ref>{{cite book |last=Caples |first=John |title=Tested Advertising Methods |publisher=Prentice Hall |date=1997 |isbn=978-0130933607}}</ref>
| text = People don't buy what you do, they buy why you do it.
| author = SimonJohn SinekCaples, [[StartTested withAdvertising Why]]Methods {{SimonJohn SinekCaples/attribution}}
| ref = <ref>{{cite book |last=Sinek |first=Simon |title=Start with Why: How Great Leaders Inspire Everyone to Take Action |publisher=Portfolio |date=2009 |isbn=9781591842804}}</ref>
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