Notable quotes about customers: Difference between revisions
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| text = Make your product easier to buy than your competition, or you will find your customers buying from them, not you.<ref>{{cite book |last=Cuban |first=Mark |title=How to Win at the Sport of Business: If I Can Do It, You Can Do It |publisher=Diversion Books |date=2011 |isbn=978-1626810914 |pages=24 |chapter=The Sport of Business}}</ref>
| author = Mark Cuban, Entrepreneur and Investor {{Mark Cuban/attribution}}
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| text = The best way to hold customers is to constantly figure out how to give them more for less.<ref>{{cite book |last=Kotler |first=Philip |title=Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know |publisher=John Wiley & Sons, Inc. |date=2003 |isbn=978-0471268673 |pages=43 |chapter=Customers}}</ref>
| author = Philip Kotler, Professor of International Marketing {{Philip Kotler/attribution}}
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| text = Sham Harga had run a successful eatery for many years by always smiling, never extending credit, and realizing that most of his customers wanted meals properly balanced between the four food groups: sugar, starch, grease, and burnt crunchy bits.<ref>{{cite book |last=Pratchett |first=Terry |title=Men at Arms |publisher=Victor Gollancz Ltd |date=1993 |isbn=978-0575055032 |pages=34}}</ref>
| author = Terry Pratchett, Author and Satirist {{Terry Pratchett/attribution}}
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| text = We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value to customers because they make the products more difficult to understand and use. We are finding that people like products that just work. It turns out that designs that just work are much harder to produce that designs that assemble long lists of features.<ref>{{cite book |last=Crockford |first=Douglas |title=JavaScript: The Good Parts |publisher=O'Reilly Media, Inc. |date=2008 |isbn=978-0596517748 |pages=111 |chapter=Appendix C: The Bad Parts}}</ref>
| author = Douglas Crockford, Software Engineer and Architect {{Douglas Crockford/attribution}}
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