Can't Hurt Me: Difference between revisions

 

'''''Can't Hurt Me''''' is a memoir–self-help book by former Navy SEAL David Goggins, published on 4 December 2018. <ref name="Kirkus2018" />

The first edition was released by Lioncrest Publishing. <ref name="Lioncrest" />

The book popularizes Goggins’s “40% Rule” and the ethic of “callousing the mind,” presenting a system for pushing past perceived limits. <ref name="Lioncrest" />

Reviewers describe the voice as direct and conversational, with often raw language. <ref name="Kirkus2018" />

The hardcover is organized into eleven chapters. <ref>{{cite web |title=Table of Contents: Can't hurt me |url=https://search.schlowlibrary.org/Record/426588/TOC |website=Schlow Centre Region Library |access-date=21 October 2025}}</ref>

By April 2021, Business Insider reported more than 3 million copies sold (including 900,000 in the first four months); by December 2022, Publishers Weekly tallied 529,000 U.S. print copies via BookScan, while the publisher markets the title as a New York Times, Wall Street Journal, and USA Today bestseller; the audiobook has also appeared on Apple Books’ Top 10 lists in 2024. <ref name="BI2021">{{cite news |title=Ex-Navy SEAL and ultramarathoner David Goggins is the toughest man on the planet. His latest challenge: persuading the world to suffer on purpose. |url=https://www.businessinsider.com/david-goggins-navy-seal-business-toughness-books-speaking-2021-4 |work=Business Insider |date=14 April 2021 |access-date=21 October 2025 |last=Weller |first=Chris}}</ref><ref name="PW2022Sales">{{cite news |title=This Week’s Bestsellers: December 19, 2022 |url=https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/91175-this-week-s-bestsellers-december-19-2022.html |work=Publishers Weekly |date=16 December 2022 |access-date=21 October 2025}}</ref><ref name="Lioncrest" /><ref name="AP2024Apple">{{cite news |title=US-Apple-Books-Top-10 |url=https://apnews.com/article/a856d8ba08673bea57f9493e8dda92b4 |work=Associated Press |date=23 January 2024 |access-date=21 October 2025}}</ref>