Notable quotes about advertising: Difference between revisions
Content deleted Content added
Created page with "{{Insert quote panel | image = david-ogilvy.jpg | {{Quote | text = A good advertisement is one which sells the product without drawing attention to itself.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963 |isbn=978-0689102431 |pages=96}}</ref> | author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}} }} }} {{Insert quote panel | image = william-bernbach.jpg | {{Quote | text..." |
No edit summary |
||
Line 140:
| text = Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.<ref>{{cite news |title=The Creative Revolutionist |url=https://www.nytimes.com/1982/10/03/obituaries/william-bernbach-is-dead-at-71.html |work=The New York Times |date=October 3, 1982 |access-date=December 19, 2025}}</ref>
| author = William Bernbach, Co-founder of DDB {{William Bernbach/attribution}}
}}
}}
{{Insert quote panel
| image = william-bernbach.jpg
| {{Quote
| text = The most powerful element in advertising is the truth.
| author = William Bernbach, [[Bill Bernbach Said...]] {{William Bernbach/attribution}}
| ref = <ref>{{cite book |last=Bernbach |first=Bill |title=Bill Bernbach Said... |publisher=DDB Needham |date=1989 |page=38}}</ref>
}}
}}
{{Insert quote panel
| image = david-ogilvy.jpg
| {{Quote
| text = Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
| author = David Ogilvy, [[Confessions of an Advertising Man]] {{David Ogilvy/attribution}}
| ref = <ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963 |isbn=9781626549951}}</ref>
}}
}}
{{Insert quote panel
| image = craig-davis.jpg
| {{Quote
| text = Stop interrupting what people are interested in and BE what people are interested in.
| author = Craig Davis, [[J. Walter Thompson]] {{Craig Davis/attribution}}
| ref = <ref>{{cite web |title=Why Branding is the New Marketing |url=https://www.forbes.com/sites/carstenknobloch/2012/05/22/why-branding-is-the-new-marketing/ |website=Forbes |author=Knobloch, Carsten |access-date=2025-12-19 |date=2012-05-22}}</ref>
}}
}}
{{Insert quote panel
| image = jay-abraham.jpg
| {{Quote
| text = Sell the benefit, not your company or the product. People buy results, not features.
| author = Jay Abraham, [[Getting Everything You Can Out of All You've Got]] {{Jay Abraham/attribution}}
| ref = <ref>{{cite book |last=Abraham |first=Jay |title=Getting Everything You Can Out of All You've Got |publisher=St. Martin's Press |date=2000 |isbn=9780312204655}}</ref>
}}
}}
{{Insert quote panel
| image = david-ogilvy.jpg
| {{Quote
| text = Nobody has ever built a brand by imitating somebody else's advertising.
| author = David Ogilvy, [[Confessions of an Advertising Man]] {{David Ogilvy/attribution}}
| ref = <ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963 |isbn=9781626549951}}</ref>
}}
}}
{{Insert quote panel
| image = david-ogilvy.jpg
| {{Quote
| text = When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
| author = David Ogilvy, [[Confessions of an Advertising Man]] {{David Ogilvy/attribution}}
| ref = <ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963 |isbn=9781626549951}}</ref>
}}
}}
{{Insert quote panel
| image = benjamin-franklin.jpg
| {{Quote
| text = Either write something worth reading or do something worth writing about.
| author = Benjamin Franklin, [[Poor Richard's Almanack]] {{Benjamin Franklin/attribution}}
| ref = <ref>{{cite book |last=Franklin |first=Benjamin |title=Poor Richard's Almanack |publisher=B. Franklin |date=1738 |chapter=May}}</ref>
}}
}}
{{Insert quote panel
| image = kenichi-ohmae.jpg
| {{Quote
| text = Rowing harder doesn't help if the boat is headed in the wrong direction.
| author = Kenichi Ohmae, [[The Mind of the Strategist]] {{Kenichi Ohmae/attribution}}
| ref = <ref>{{cite book |last=Ohmae |first=Kenichi |title=The Mind of the Strategist: The Art of Japanese Business |publisher=McGraw-Hill |date=1982 |isbn=9780070475953}}</ref>
}}
}}
{{Insert quote panel
| image = simon-sinek.jpg
| {{Quote
| text = People don't buy what you do, they buy why you do it.
| author = Simon Sinek, [[Start with Why]] {{Simon Sinek/attribution}}
| ref = <ref>{{cite book |last=Sinek |first=Simon |title=Start with Why: How Great Leaders Inspire Everyone to Take Action |publisher=Portfolio |date=2009 |isbn=9781591842804}}</ref>
}}
}}
| |||