Notable quotes about customers: Difference between revisions

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| text = Make your product easier to buy than your competition, or you will find your customers buying from them, not you.<ref>{{cite book |last=Cuban |first=Mark |title=How to Win at the Sport of Business: If I Can Do It, You Can Do It |publisher=Diversion Books |date=2011 |isbn=978-1626810914 |pages=24 |chapter=The Sport of Business}}</ref>

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| text = The best way to hold customers is to constantly figure out how to give them more for less.<ref>{{cite book |last=Kotler |first=Philip |title=Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know |publisher=John Wiley & Sons, Inc. |date=2003 |isbn=978-0471268673 |pages=43 |chapter=Customers}}</ref>

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| text = Sham Harga had run a successful eatery for many years by always smiling, never extending credit, and realizing that most of his customers wanted meals properly balanced between the four food groups: sugar, starch, grease, and burnt crunchy bits.<ref>{{cite book |last=Pratchett |first=Terry |title=Men at Arms |publisher=Victor Gollancz Ltd |date=1993 |isbn=978-0575055032 |pages=34}}</ref>

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| text = We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value to customers because they make the products more difficult to understand and use. We are finding that people like products that just work. It turns out that designs that just work are much harder to produce that designs that assemble long lists of features.<ref>{{cite book |last=Crockford |first=Douglas |title=JavaScript: The Good Parts |publisher=O'Reilly Media, Inc. |date=2008 |isbn=978-0596517748 |pages=111 |chapter=Appendix C: The Bad Parts}}</ref>

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| text = Do what you do so well that they will want to see it again and bring their friends.<ref>{{cite book |last=Disney Institute |first= |title=Be Our Guest: Perfecting the Art of Customer Service |publisher=Disney Editions |date=2001 |isbn=978-0786854752 |pages=32}}</ref>

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| text = Customer service shouldn't just be a department, it should be the entire company.<ref>{{cite book |last=Hsieh |first=Tony |title=Delivering Happiness: A Path to Profits, Passion, and Purpose |publisher=Business Plus |date=2010 |isbn=978-0446563048 |pages=152}}</ref>

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| text = We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.<ref>{{cite news |title=From Bill Gates to Jeff Bezos: Thoughts on consumers |url=https://www.forbesindia.com/article/thoughts/from-bill-gates-to-jeff-bezos-thoughts-on-consumers/75589/1 |work=Forbes India |date=2022-04-22 |access-date=2025-12-19 |author=Forbes India Staff}}</ref>

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| text = If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.<ref>{{cite news |last=Anders |first=George |title=Relentless.com |url=https://www.wsj.com/articles/SB94322434193566141 |work=The Wall Street Journal |date=1999-11-22 |access-date=2025-12-19}}</ref>

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| text = The best advertising is done by satisfied customers.<ref>{{cite book |last=Kotler |first=Philip |title=Marketing Management: Millennium Edition |publisher=Prentice Hall |date=2000 |isbn=978-0130122155}}</ref>

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| text = Make a customer, not a sale.<ref>{{cite web |title=Top Customer Service Quotes: 10 Thoughts Every Business Can Live By |url=https://www.vonage.com/resources/articles/top-customer-service-quotes-10-thoughts-every-business-live-by/ |website=Vonage |author=Vonage Editorial |date=October 27, 2022 |access-date=December 19, 2025}}</ref>

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| text = Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for.<ref>{{cite book |last=Drucker |first=Peter F. |title=Innovation and Entrepreneurship: Practice and Principles |publisher=Harper & Row |date=1985 |isbn=9780060913601 |pages=228 |chapter=The Emergence of the Entrepreneurial Economy}}</ref>

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| text = They may forget what you said — but they will never forget how you made them feel.<ref>{{cite book |last=Evans |first=Richard L. |title=Richard L. Evans' Quote Book |publisher=Publishers Press |date=1971 |pages=244}}</ref>

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| text = The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.<ref>{{cite web |title=2011 Letter to Shareholders |url=https://www.aboutamazon.com/news/company-news/2011-letter-to-shareholders |website=About Amazon |publisher=Amazon.com, Inc. |access-date=December 19, 2025 |date=April 11, 2012 |author=Jeff Bezos}}</ref>

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| text = Excellent customer service is the number one job in any company. It is the personality of the company and the reason customers come back. Without customers, there is no company.<ref>{{cite web |title=20 Great Customer Experience Quotes |url=https://www.customerthermometer.com/customer-experience/20-great-customer-experience-quotes/ |website=Customer Thermometer |access-date=December 19, 2025 |date=August 19, 2019 |author=Customer Thermometer Team}}</ref>

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| text = If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.<ref>{{cite news |title=The Nerd of the Amazon |url=https://www.cbsnews.com/news/jeff-bezos-the-nerd-of-the-amazon/ |work=60 Minutes |publisher=CBS News |date=1999-06-20 |author=Simon, Bob}}</ref>

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| text = Don't find customers for your products, find products for your customers.<ref>{{cite book |last=Godin |first=Seth |title=This is Marketing: You Can't Be Seen Until You Learn To See |publisher=Portfolio |date=2018 |isbn=978-0525540830 |pages=14 |chapter=Not for everyone}}</ref>

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| text = It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.<ref>{{cite book |last=Kilpatrick |first=Andrew |title=Of Permanent Value: The Story of Warren Buffett |publisher=AKPE |date=2007 |isbn=978-1578644155 |page=1023}}</ref>

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| text = Make a customer, not a sale.<ref>{{cite book |last=Zabriskie |first=Kate |title=Customer Service Excellence: How to Deliver Value to Today's Busy Customer |publisher=Amacom |date=2013 |isbn=978-0814432174}}</ref>

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| text = We are what we repeatedly do. Excellence, then, is not an act, but a habit.<ref>{{cite book |last=Durant |first=Will |title=The Story of Philosophy: The Lives and Opinions of the World's Greatest Philosophers |publisher=Simon & Schuster |date=1926 |isbn=9780671739164 |pages=87 |chapter=Aristotle and Greek Science}}</ref>

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