Notable quotes about customers: Difference between revisions
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{{Insert quote panel | image = jeff-bezos.jpg | {{Quote|text=The biggest needle movers will be things that customers don’t know to ask for. We must invent on their behalf.<ref>{{cite web |title=2018 Letter to Shareholders |url=https://www.aboutamazon.eu/news/company-news/2018-letter-to-shareholders |website=About Amazon Europe |publisher=Amazon |access-date=18 December 2025 |date=11 April 2019 |author=Jeff Bezos}}</ref>|author={{Jeff Bezos/attribution}}}}}}▼
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{{Insert quote panel | image = steve-jobs.jpg | {{Quote|text=You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to try to sell it.<ref>{{cite web |title=Steve Jobs: Apple WWDC 1997 Closing Keynote |url=https://www.youtube.com/watch?v=FF-tKLISfPE |website=YouTube |publisher=Apple Inc. |access-date=18 December 2025 |date=13 May 1997 |author=Steve Jobs}}</ref>|author={{Steve Jobs/attribution}}}}}}▼
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{{Insert quote panel | image = bill-gates.jpg | {{Quote|text=Your most unhappy customers are your greatest source of learning.<ref>{{cite book |last=Gates |first=Bill |title=Business @ the Speed of Thought: Using a Digital Nervous System |publisher=Warner Books |date=1999 |isbn=978-0446525688 |pages=5}}</ref>|author={{Bill Gates/attribution}}}}}}▼
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{{Insert quote panel | image = peter-drucker.jpg | {{Quote|text=There is only one valid definition of business purpose: to create a customer.<ref>{{cite book |last=Drucker |first=Peter F. |title=The Practice of Management |publisher=Harper & Row |date=1954 |isbn=978-0060878979 |pages=37}}</ref>|author={{Peter Drucker/attribution}}}}}}▼
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{{Insert quote panel | image = howard-schultz.jpg | {{Quote|text=It also involves romancing the customer and romancing all the senses in the store experience.<ref>{{cite book |last=Schultz |first=Howard |title=Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time |publisher=Hyperion |date=1997 |isbn=978-0786883561 |pages=250}}</ref>|author={{Howard Schultz/attribution}}}}}}▼
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{{Insert quote panel | image = satya-nadella.jpg | {{Quote|text=We needed to build deeper empathy for our customers and their unarticulated and unmet needs.<ref>{{cite book |last=Nadella |first=Satya |title=Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone |publisher=HarperCollins |date=2017 |isbn=978-0062652508 |pages=141}}</ref>|author={{Satya Nadella/attribution}}}}}}▼
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{{Insert quote panel | image = jack-ma.jpg | {{Quote|text=Customers first, employees second, and shareholders third.<ref>{{cite web |title=Registration Statement (Form F-1): Alibaba Group Holding Limited |url=https://www.sec.gov/Archives/edgar/data/1577552/000119312514184994/d709111df1.htm |website=SEC.gov |publisher=U.S. Securities and Exchange Commission |access-date=18 December 2025 |date=6 May 2014 |author=Jack Ma}}</ref>|author={{Jack Ma/attribution}}}}}}▼
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{{Insert quote panel | image = warren-buffett.jpg | {{Quote|text=If we are delighting customers, eliminating unnecessary costs and improving our products and services, we gain strength.<ref>{{cite web |title=2005 Letter to Shareholders |url=https://www.berkshirehathaway.com/letters/2005ltr.pdf |website=BerkshireHathaway.com |publisher=Berkshire Hathaway Inc. |access-date=18 December 2025 |date=28 February 2006 |author=Warren Buffett}}</ref>|author={{Warren Buffett/attribution}}}}}}▼
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{{Insert quote panel | image = herb-kelleher.jpg | {{Quote|text=The customer is sometimes wrong. We don't carry those sorts of customers. We write to them and say "Fly somebody else."<ref>{{cite book |last=Freiberg |first=Kevin |title=Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success |publisher=Bard Press |date=1996 |isbn=978-1885167187 |pages=269–270}}</ref>|author={{Herb Kelleher/attribution}}}}}}▼
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| text = There is only one boss—the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.<ref>{{cite book |last=Soderquist |first=Don |title=The Wal-Mart Way |publisher=Thomas Nelson |date=2005 |publisher=Thomas Nelson |date=2005 |isbn=978-0785261193 |pages=55 |chapter=The Customer is the Boss}}</ref>
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| text = We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value to customers because they make the products more difficult to understand and use. We are finding that people like products that just work. It turns out that designs that just work are much harder to produce that designs that assemble long lists of features.<ref>{{cite book |last=Crockford |first=Douglas |title=JavaScript: The Good Parts |publisher=O'Reilly Media, Inc. |date=2008 |isbn=978-0596517748 |pages=111 |chapter=Appendix C: The Bad Parts}}</ref>
| author = Douglas Crockford, Software Engineer and Architect {{Douglas Crockford/attribution}}
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| text = Do what you do so well that they will want to see it again and bring their friends.<ref>{{cite book |last=Disney Institute |first= |title=Be Our Guest: Perfecting the Art of Customer Service |publisher=Disney Editions |date=2001 |isbn=978-0786854752 |pages=32}}</ref>
| author = Walt Disney, Founder of The Walt Disney Company {{Walt Disney/attribution}}
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| text = Customer service shouldn't just be a department, it should be the entire company.<ref>{{cite book |last=Hsieh |first=Tony |title=Delivering Happiness: A Path to Profits, Passion, and Purpose |publisher=Business Plus |date=2010 |isbn=978-0446563048 |pages=152}}</ref>
| author = Tony Hsieh, Former CEO of Zappos {{Tony Hsieh/attribution}}
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