Notable quotes about customers: Difference between revisions
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| text = There is only one boss—the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.<ref>{{cite book |last=Soderquist |first=Don |title=The Wal-Mart Way |publisher=Thomas Nelson |date=2005 |isbn=978-0785261193 |pages=55 |chapter=The Customer is the Boss}}</ref>
| author = {{Sam Walton/attribution}}
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| text = A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.<ref>{{cite book |last=King |first=Stephen |title=Developing New Brands |publisher=Halsted Press |date=1973 |isbn=978-0470477854 |pages=1 |chapter=What is a Brand?}}</ref>
| author = {{Stephen King/attribution}}
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