Notable quotes about customers: Difference between revisions
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| text = You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.<ref>{{cite news |title=Steve Jobs: The Next Insanely Great Thing |url=https://www.inc.com/magazine/19890401/5602.html |work=Inc. |date=1989-04-01 |access-date=2025-12-19 |author=Gendron, George}}</ref>
| author = {{Steve Jobs/attribution}}
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| text = As far as the customer is concerned, the interface is the product.<ref>{{cite book |last=Raskin |first=Jef |title=The Humane Interface: New Directions for Designing Interactive Systems |publisher=Addison-Wesley Professional |date=2000 |isbn=978-0201379372 |pages=5}}</ref>
| author = {{Jef Raskin/attribution}}
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| text = There is only one boss—the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.<ref>{{cite book |last=Soderquist |first=Don |title=The Wal-Mart Way |publisher=Thomas Nelson |date=2005 |isbn=978-0785261193 |pages=55 |chapter=The Customer is the Boss}}</ref>
| author = {{Sam Walton/attribution}}
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