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{{Insert quote panel | image = peter-drucker.jpg | {{Quote|text=There is only one valid definition of business purpose: to create a customer.<ref>{{cite book |last=Drucker |first=Peter F. |title=The Practice of Management |publisher=Harper & Row |date=1954 |isbn=978-0060878979 |pages=37}}</ref>|author=Peter Drucker, Management Consultant {{Peter Drucker/attribution}}}}}}
{{Insert quote panel | image = peter-drucker.jpg | {{Quote|text=There is only one valid definition of business purpose: to create a customer.<ref>{{cite book |last=Drucker |first=Peter F. |title=The Practice of Management |publisher=Harper & Row |date=1954 |isbn=978-0060878979 |pages=37}}</ref>|author={{Peter Drucker/attribution}}}}}}
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{{Insert quote panel | image = howard-schultz.jpg | {{Quote|text=It also involves romancing the customer and romancing all the senses in the store experience.<ref>{{cite book |last=Schultz |first=Howard |title=Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time |publisher=Hyperion |date=1997 |isbn=978-0786883561 |pages=250}}</ref>|author=Howard Schultz, CEO of Starbucks {{Howard Schultz/attribution}}}}}}
{{Insert quote panel | image = howard-schultz.jpg | {{Quote|text=It also involves romancing the customer and romancing all the senses in the store experience.<ref>{{cite book |last=Schultz |first=Howard |title=Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time |publisher=Hyperion |date=1997 |isbn=978-0786883561 |pages=250}}</ref>|author={{Howard Schultz/attribution}}}}}}
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{{Insert quote panel | image = satya-nadella.jpg | {{Quote|text=We needed to build deeper empathy for our customers and their unarticulated and unmet needs.<ref>{{cite book |last=Nadella |first=Satya |title=Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone |publisher=HarperCollins |date=2017 |isbn=978-0062652508 |pages=141}}</ref>|author=Satya Nadella, CEO of Microsoft {{Satya Nadella/attribution}}}}}}
{{Insert quote panel | image = satya-nadella.jpg | {{Quote|text=We needed to build deeper empathy for our customers and their unarticulated and unmet needs.<ref>{{cite book |last=Nadella |first=Satya |title=Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone |publisher=HarperCollins |date=2017 |isbn=978-0062652508 |pages=141}}</ref>|author={{Satya Nadella/attribution}}}}}}
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{{Insert quote panel | image = jack-ma.jpg | {{Quote|text=Customers first, employees second, and shareholders third.<ref>{{cite web |title=Registration Statement (Form F-1): Alibaba Group Holding Limited |url=https://www.sec.gov/Archives/edgar/data/1577552/000119312514184994/d709111df1.htm |website=SEC.gov |publisher=U.S. Securities and Exchange Commission |access-date=18 December 2025 |date=6 May 2014 |author=Jack Ma}}</ref>|author=Jack Ma, Founder of Alibaba {{Jack Ma/attribution}}}}}}
{{Insert quote panel | image = jack-ma.jpg | {{Quote|text=Customers first, employees second, and shareholders third.<ref>{{cite web |title=Registration Statement (Form F-1): Alibaba Group Holding Limited |url=https://www.sec.gov/Archives/edgar/data/1577552/000119312514184994/d709111df1.htm |website=SEC.gov |publisher=U.S. Securities and Exchange Commission |access-date=18 December 2025 |date=6 May 2014 |author=Jack Ma}}</ref>|author={{Jack Ma/attribution}}}}}}
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{{Insert quote panel | image = warren-buffett.jpg | {{Quote|text=If we are delighting customers, eliminating unnecessary costs and improving our products and services, we gain strength.<ref>{{cite web |title=2005 Letter to Shareholders |url=https://www.berkshirehathaway.com/letters/2005ltr.pdf |website=BerkshireHathaway.com |publisher=Berkshire Hathaway Inc. |access-date=18 December 2025 |date=28 February 2006 |author=Warren Buffett}}</ref>|author=Warren Buffett, CEO of Berkshire Hathaway {{Warren Buffett/attribution}}}}}}
{{Insert quote panel | image = warren-buffett.jpg | {{Quote|text=If we are delighting customers, eliminating unnecessary costs and improving our products and services, we gain strength.<ref>{{cite web |title=2005 Letter to Shareholders |url=https://www.berkshirehathaway.com/letters/2005ltr.pdf |website=BerkshireHathaway.com |publisher=Berkshire Hathaway Inc. |access-date=18 December 2025 |date=28 February 2006 |author=Warren Buffett}}</ref>|author={{Warren Buffett/attribution}}}}}}
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{{Insert quote panel | image = herb-kelleher.jpg | {{Quote|text=The customer is sometimes wrong. We don't carry those sorts of customers. We write to them and say "Fly somebody else."<ref>{{cite book |last=Freiberg |first=Kevin |title=Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success |publisher=Bard Press |date=1996 |isbn=978-1885167187 |pages=269–270}}</ref>|author=Herb Kelleher, Co-founder of Southwest Airlines {{Herb Kelleher/attribution}}}}}}
{{Insert quote panel | image = herb-kelleher.jpg | {{Quote|text=The customer is sometimes wrong. We don't carry those sorts of customers. We write to them and say "Fly somebody else."<ref>{{cite book |last=Freiberg |first=Kevin |title=Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success |publisher=Bard Press |date=1996 |isbn=978-1885167187 |pages=269–270}}</ref>|author={{Herb Kelleher/attribution}}}}}}
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{{Insert quote panel | image = indra-nooyi.jpg | {{Quote|text=Performance with purpose is what I'd like PepsiCo to stand for.<ref>{{cite news |title=Indra Nooyi on PepsiCo's Future |url=https://www.bloomberg.com/news/articles/2010-07-29/performance-with-purpose |work=Bloomberg News |date=29 July 2010 |access-date=18 December 2025 |author=Indra Nooyi}}</ref>|author=Indra Nooyi, CEO of PepsiCo {{Indra Nooyi/attribution}}}}}}
{{Insert quote panel | image = indra-nooyi.jpg | {{Quote|text=Performance with purpose is what I'd like PepsiCo to stand for.<ref>{{cite news |title=Indra Nooyi on PepsiCo's Future |url=https://www.bloomberg.com/news/articles/2010-07-29/performance-with-purpose |work=Bloomberg News |date=29 July 2010 |access-date=18 December 2025 |author=Indra Nooyi}}</ref>|author={{Indra Nooyi/attribution}}}}}}
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Revision as of 00:32, 19 December 2025

The biggest needle movers will be things that customers don’t know to ask for. We must invent on their behalf.[1]

— Jeff Bezos, Founder of Amazon

~*~

You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to try to sell it.[2]

— Steve Jobs, Co-founder of Apple Steve Jobs, Co-founder of Apple

~*~

Your most unhappy customers are your greatest source of learning.[3]

— Bill Gates, Founder of Microsoft Bill Gates, Co-founder of Microsoft

~*~

There is only one valid definition of business purpose: to create a customer.[4]

— Peter Drucker, Management Consultant and Author

~*~

It also involves romancing the customer and romancing all the senses in the store experience.[5]

— Howard Schultz, CEO of Starbucks

~*~

We needed to build deeper empathy for our customers and their unarticulated and unmet needs.[6]

— Satya Nadella, CEO of Microsoft

~*~

Customers first, employees second, and shareholders third.[7]

— Jack Ma, Co-founder of Alibaba Group

~*~

If we are delighting customers, eliminating unnecessary costs and improving our products and services, we gain strength.[8]

— Warren Buffett, American investor and chairman and CEO of Berkshire Hathaway

~*~

The customer is sometimes wrong. We don't carry those sorts of customers. We write to them and say "Fly somebody else."[9]

— Herb Kelleher, Co-founder of Southwest Airlines

~*~

Performance with purpose is what I'd like PepsiCo to stand for.[10]

— Indra Nooyi, CEO of PepsiCo

~*~

References

  1. Jeff Bezos (11 April 2019). "2018 Letter to Shareholders". About Amazon Europe. Amazon. Retrieved 18 December 2025.
  2. Steve Jobs (13 May 1997). "Steve Jobs: Apple WWDC 1997 Closing Keynote". YouTube. Apple Inc. Retrieved 18 December 2025.
  3. Gates, Bill (1999). Business @ the Speed of Thought: Using a Digital Nervous System. Warner Books. p. 5. ISBN 978-0446525688.
  4. Drucker, Peter F. (1954). The Practice of Management. Harper & Row. p. 37. ISBN 978-0060878979. {{cite book}}: ISBN / Date incompatibility (help)
  5. Schultz, Howard (1997). Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. Hyperion. p. 250. ISBN 978-0786883561.
  6. Nadella, Satya (2017). Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone. HarperCollins. p. 141. ISBN 978-0062652508.
  7. Jack Ma (6 May 2014). "Registration Statement (Form F-1): Alibaba Group Holding Limited". SEC.gov. U.S. Securities and Exchange Commission. Retrieved 18 December 2025.
  8. Warren Buffett (28 February 2006). "2005 Letter to Shareholders" (PDF). BerkshireHathaway.com. Berkshire Hathaway Inc. Retrieved 18 December 2025.
  9. Freiberg, Kevin (1996). Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success. Bard Press. pp. 269–270. ISBN 978-1885167187.
  10. Indra Nooyi (29 July 2010). "Indra Nooyi on PepsiCo's Future". Bloomberg News. Retrieved 18 December 2025.