Notable quotes about advertising: Difference between revisions

| image = leosteuart-burnetthenderson-britt.jpg

| author = Leo Burnett, Founder of Leo Burnett Worldwide {{LeoSteuart Henderson BurnettBritt/attribution}}

| image = leobruce-burnettbarton.jpg

| text = MakeIn itgood simple.times Makepeople it memorable. Make it invitingwant to lookadvertise; at.in Makebad ittimes funthey tohave readto.<ref>{{cite web |title=The LeoBruce BurnettBarton StoryLetter |publisher=SOFII |date=1925 |url=https://leoburnettsofii.comorg/about |publisher=Leo Burnett Worldwidecase-study/the-bruce-barton-letter-the-classic-long-copy-letter-from-1925-that-pulled-a-100-per-cent-response |access-date=December 19, 2025-12-21}}</ref>

| author = Leo Burnett, Founder of Leo Burnett Worldwide {{LeoBruce BurnettBarton/attribution}}

| text = A good =advertisement is one which Tellsells the truth,product butwithout makedrawing theattention truthto fascinatingitself.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisheryear=Atheneum1963 |datepublisher=1963Atheneum}}</ref>

| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}

| text = AdvertisingMake isit thesimple. abilityMake toit sense, interpret..memorable. toMake putit theinviting veryto heartlook throbsat. ofMake ait businessfun intoto type, paper and inkread.<ref>{{cite book |last=Burnett |first=Leo |title=100 LeoLEO's: TheWit Advertisingand PhilosophyWisdom offrom Leo Burnett |publisher=LeoNTC BurnettBusiness CompanyPress |year=1995 |datepage=196147}}</ref>

| author = Leo Burnett, Founder of Leo Burnett Worldwide {{Leo Burnett/attribution}}

| image = marileo-smithburnett.jpg

| text = Advertising is =the Contentability isto kingsense, butinterpret... engagementto isput queen,the andvery theheart ladythrobs rulesof thea business into type, paper and house!ink.<ref>{{cite book |last=SmithKufrin |first=MariJoan |title=TheLeo NewBurnett: RelationshipStar MarketingReacher |year=1995 |publisher=WileyLeo Burnett Company, Inc. |datepage=201154}}</ref>

| author = Mari Smith, Social Media Strategist {{MariLeo SmithBurnett/attribution}}

| image = sethdavid-godinogilvy.jpg

| author = Seth Godin, Author and Marketer {{SethDavid GodinOgilvy/attribution}}

| image = jefhoward-i-richardsgossage.jpg

| text = Nobody reads =ads. CreativePeople withoutread strategywhat isinterests called 'artthem.' CreativeSometimes, withit's strategyan is called 'advertisingad.'<ref>{{cite newsbook |titlelast=RefiningGossage the|first=Howard Definition of AdvertisingLuck |worktitle=JournalThe Book of AdvertisingGossage |dateyear=2002 |author=Jef I. Richards1995 |publisher=American Academy ofCopy AdvertisingWorkshop}}</ref>

| author = Jef I. Richards, Professor of Advertising {{Jef I.Howard RichardsGossage/attribution}}

| image = robertseth-fleegegodin.jpg

| text = An adMarketing is finishedno onlylonger whenabout youthe nostuff longerthat canyou findmake, abut singleabout elementthe tostories removeyou tell.<ref>{{cite book |last=BakerGodin |first=StephenSeth |title=All Marketers Are Liars: The ArtPower of WritingTelling AdvertisingAuthentic Stories in a Low-Trust World |publisheryear=Benjamin Company2005 |datepublisher=1965Portfolio}}</ref>

| author = Robert Fleege, Creative Director {{RobertSeth FleegeGodin/attribution}}

| image = chetdavid-holmesogilvy.jpg

| text = Advertising brings inTell the customerstruth, but itmake isthe yourtruth job to keep them buying from youfascinating.<ref>{{cite book |last=HolmesOgilvy |first=ChetDavid |title=TheConfessions Ultimateof Salesan MachineAdvertising Man |publisheryear=Portfolio1963 |datepublisher=2007Atheneum}}</ref>

| author = Chet Holmes, Business Growth Strategist {{ChetDavid HolmesOgilvy/attribution}}

| image = williamjan-bernbachkoum.jpg

| text = No one =wakes Advertisingup isexcited fundamentallyto persuasionsee andmore persuasionadvertising, happensno one goes to besleep notthinking aabout science,the butads anthey'll artsee tomorrow.<ref>{{cite news |title=The CreativeCEO Revolutionistof WhatsApp Hates Advertising |url=https://www.nytimesbusinessinsider.com/1982/10/03/obituaries/williamthe-bernbachceo-isof-deadwhatsapp-athates-71.htmladvertising-2014-2 |work=TheBusiness New York TimesInsider |date=October20 3,February 19822014 |access-date=24 December 19, 2025 |author=Jay Yarow}}</ref>

| author = William Bernbach, Co-founder of DDB {{WilliamJan BernbachKoum/attribution}}

| text = AIf goodit advertisementdoesn't issell, oneit whichisn't sells the product without drawing attention to itselfcreative.<ref>{{cite book |last=Ogilvy |first=David |title=ConfessionsOgilvy of anon Advertising Man|year=1983 |publisher=AtheneumCrown |date=1963Publishers}}</ref>

| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}

| image = davidgeorge-ogilvywill.jpg

| text = Advertising musttries respectto thebe intelligencea ofpyromaniac, itsigniting audienceconflagrations andof ifdesires itfor doesinstant not prompt them to think, it will be dismissedgratification.<ref>{{cite booknews |last=FallonWill |first=IvanGeorge F. |title=The Brothers:Madison Legacy |newspaper=The RiseWashington and Rise of Saatchi & Saatchi |publisher=HutchinsonPost |date=19881981-12-07}}</ref>

| author = Maurice Saatchi, Co-founder of Saatchi & Saatchi {{MauriceGeorge SaatchiWill/attribution}}

| text = Much of =the Itmessy isadvertising flagrantlyyou dishonestsee foron antelevision advertisingtoday agentis tothe urgeproduct consumersof tocommittees. buyCommittees acan productcriticize whichadvertisements, hebut wouldthey notshould allownever hisbe own wifeallowed to buycreate them.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisheryear=Atheneum1963 |datepublisher=1963Atheneum}}</ref>

| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}

| image = davidstephen-ogilvydenny.jpg

| text = TheIf bestdogs ideasdon't come as jokes. Makelike your thinkingdog asfood, funnythe aspackaging possibledoesn't matter.<ref>{{cite book |last=OgilvyDenny |first=DavidStephen |title=ConfessionsKilling ofGiants: an10 AdvertisingStrategies Manto Topple the Goliath in Your Industry |publisheryear=Atheneum2011 |datepublisher=1963Portfolio}}</ref>

| author = David Ogilvy, Founder of Ogilvy & Mather {{DavidStephen OgilvyDenny/attribution}}

| text = Every single element in an advertisement must be put there because testing has shown that it works best!<ref>{{cite book |last=Caples |first=John |title=Tested Advertising Methods |edition=5th |year=1997 |publisher=Prentice Hall |datepage=1997Chapter 2}}</ref>

| author = John Caples, Vice President of BBDO {{John Caples/attribution}}

| image = leeleo-clowburnett.jpg

| text = Regardless of =the Anmoral adissue, shoulddishonesty bein anadvertising appetizer,has notproved avery buffetunprofitable.<ref>{{cite web |title=TheQ&A Creativewith MindLeo ofBurnett LeeStrategy ClowHead Joy Santos |publisher=Josiah Go |url=https://www.fastcompanyjosiahgo.com/1670642/theqa-creativewith-mindleo-ofburnett-leestrategy-clow |website=Fast Companyhead-joy-santos/ |access-date=2025-12-19 |date=2012-08-28 |author=Fast Company Staff21}}</ref>

| author = Lee Clow, Chairman of TBWA\Media Arts Lab {{LeeLeo ClowBurnett/attribution}}

| text = MuchNever ofwrite thean messyadvertisement advertisingwhich you seewouldn't onwant televisionyour todayown isfamily theto productread. ofYou committees.wouldn't Committeestell canlies criticizeto advertisements,your butown theywife. shouldDon't nevertell be allowedthem to create themmine.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisheryear=Atheneum1963 |datepublisher=1963Atheneum}}</ref>

| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}

| text = There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.<ref>{{cite book |last=Della Femina |first=Jerry |title=From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War |year=1970 |publisher=Simon & Schuster |date=1970}}</ref>

| author = Jerry Della Femina, Chairman of Della Femina Travisano & Partners {{Jerry Della Femina/attribution}}

| image = howardphilip-gossagekotler.jpg

| text = NobodyThe readsbest ads.advertising Peopleis readdone whatby interestssatisfied them. Sometimes, it's an adcustomers.<ref>{{cite book |last=GossageKotler |first=HowardPhilip |title=TheMarketing BookManagement of Gossage|edition=15th |publisheryear=Copy Workshop2016 |datepublisher=1995Pearson}}</ref>

| author = Howard Gossage, Advertising Executive {{HowardPhilip GossageKotler/attribution}}

| image = williammari-bernbachsmith.jpg

| text = Content is =king, Inbut advertising,engagement notis toqueen, beand differentthe islady virtuallyrules suicidal.the house!<ref>{{cite bookweb |last=BernbachSmith |first=BillMari |title=BillWe BernbachLong Said...to Belong – Why Community is the Last Great Marketing Strategy |publisher=DDBBG5 NeedhamBusiness Worldwide|url=https://bg5business.com/we-long-to-belong-why-community-is-the-last-great-marketing-strategy/ |access-date=19872025-12-21}}</ref>

| author = William Bernbach, Co-founder of DDB {{WilliamMari BernbachSmith/attribution}}

| image = philipscott-kotlercook.jpg

| author = Philip Kotler, [[Marketing Management]] {{PhilipScott KotlerCook/attribution}}