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[[Definition:AcquisitionActuarial costrisk]]
[[Definition:AcquisitionAdverse ratioselection]]
[[Definition:Advertising-to-premiumAggregate ratiolimit]]
[[Definition:AffinityAggregate marketingstop-loss]]
[[Definition:AgencyAggregation agreementrisk]]
[[Definition:AgencyAllocated managementloss systemadjustment expense (AMSALAE)]]
[[Definition:AgencyAs plantlow as reasonably practicable (ALARP)]]
[[Definition:AgentAttachment appointmentpoint]]
[[Definition:AgentAttrition of record (AOR)rate]]
[[Definition:AggregatorBasis risk]]
[[Definition:Alternate distribution channelBordereaux]]
[[Definition:AppointedBurning representative (AR)cost]]
[[Definition:BancassuranceCapacity]]
[[Definition:BindCapital authorityadequacy]]
[[Definition:BindingCatastrophe authority agreementbond (BAACat bond)]]
[[Definition:BookCatastrophe excess of businessloss]]
[[Definition:BookCatastrophe rollmodel]]
[[Definition:BrandCatastrophe awarenessrisk]]
[[Definition:Broker channelCedant]]
[[Definition:BrokerClaims of record (BOR)frequency]]
[[Definition:BrokerClaims of record letter (BOR letter)reserving]]
[[Definition:BrokerageClaims commissionseverity]]
[[Definition:BrokerageClaims markettriangle]]
[[Definition:CampaignClash conversion ratecover]]
[[Definition:Captive agentCoinsurance]]
[[Definition:ChannelCombined conflictratio]]
[[Definition:ChannelConcentration distribution strategyrisk]]
[[Definition:ChannelCorrelation mixrisk]]
[[Definition:ClientCredit retention raterisk]]
[[Definition:Co-brandingCumulative exposure]]
[[Definition:Cold callingDeductible]]
[[Definition:CommissionEarned premium]]
[[Definition:CommissionEconomic disclosurecapital]]
[[Definition:CommissionEmerging overriderisk]]
[[Definition:CommissionEnterprise schedulerisk management (ERM)]]
[[Definition:ComparisonEvent websitelimit]]
[[Definition:CompetitorExcess analysisof loss (XoL)]]
[[Definition:ContingentExceedance commissionprobability]]
[[Definition:ConversionExpected rateloss]]
[[Definition:Coverholder]] ▼[[Definition:Cross-selling]] ▼[[Definition:Customer acquisition cost (CAC)]] ▼[[Definition:Customer engagement]] ▼[[Definition:Customer journey mapping]] ▼[[Definition:Customer lifetime value (CLV)]] ▼[[Definition:Customer persona]] ▼[[Definition:Customer relationship management (CRM)]]
[[Definition:Customer segmentation]] ▼[[Definition:Delegated underwriting authority (DUA)]]
[[Definition:Demand generation]] ▼[[Definition:Digital distribution]] ▼[[Definition:Direct marketing]] ▼[[Definition:Direct response marketing]]
[[Definition:Direct writer]] ▼[[Definition:Direct-to-consumer (DTC)]] ▼[[Definition:Distribution channel]] ▼[[Definition:Distribution expense]] ▼[[Definition:Distribution management]] ▼[[Definition:Distribution network]] ▼[[Definition:Drip campaign]] ▼[[Definition:Embedded insurance]] ▼[[Definition:Exclusive agent]] ▼[[Definition:Expense ratio]]
[[Definition:Field marketingExposure]]
[[Definition:FrontingExposure arrangementmanagement]]
[[Definition:GeneralFacultative agent (GA)reinsurance]]
[[Definition:Go-to-marketFinite strategy (GTM)reinsurance]]
[[Definition:Frequency-severity model]]
▲[[Definition: CoverholderFronting]]
[[Definition:Gross written premium (GWP)]]
[[Definition:Group marketingHazard]]
[[Definition:InboundIncurred marketingbut not enough reserved (IBNER)]]
[[Definition:IndependentIncurred agentbut not reported (IBNR)]]
[[Definition:IndependentIncurred financialloss adviser (IFA)ratio]]
[[Definition:InsurtechIndemnity]]
[[Definition:IntermediaryIndustry loss warranty (ILW)]]
[[Definition:KeyInherent performance indicator (KPI)risk]]
[[Definition:LeadInsurance-linked generationsecurity (ILS)]]
[[Definition:LeadInsurance nurturingrisk]]
[[Definition:LeadInsured scoringperil]]
[[Definition:LineKey sliprisk indicator (KRI)]]
[[Definition:Lloyd'sLarge brokerloss]]
[[Definition:LossLatent leaderliability]]
[[Definition: PointLaw of salelarge (POS)numbers]] ▼▲[[Definition: CustomerLimit segmentationof liability]]
▲[[Definition: Cross-sellingLine size]]
▲[[Definition: DistributionLiquidity channelrisk]]
▲[[Definition: CustomerLloyd's engagementmarket]]
▲[[Definition: CustomerLoss lifetimeadjustment valueexpense ( CLVLAE)]]
▲[[Definition: DigitalLoss distributiondevelopment]]
[[Definition: ProductLoss development factor (LDF)]] ▼▲[[Definition: DemandLoss generationfrequency]]
▲[[Definition: DistributionLoss managementmitigation]]
[[Definition: PortfolioLoss portfolio transfer (LPT)]] ▼[[Definition:Loss ratio (L/R)]]
[[Definition:ManagingLoss general agent (MGA)reserve]]
[[Definition:ManagingLoss general underwriter (MGU)severity]]
[[Definition:MarketLoss conducttriangle]]
[[Definition:Market developmentrisk]]
[[Definition:MarketMaximum penetrationforeseeable loss (MFL)]]
[[Definition:MarketMaximum segmentationpossible loss (MPL)]]
[[Definition:MarketModel sharerisk]]
[[Definition:MarketingMonte automationCarlo simulation]]
[[Definition:MarketingMoral funnelhazard]]
[[Definition:MarketingMorale mixhazard]]
[[Definition:MarketingNatural spendcatastrophe (Nat cat)]]
[[Definition:MassNet marketingretention]]
[[Definition:MediaNet buyingwritten premium (NWP)]]
[[Definition:Micro-insuranceObligatory treaty]]
[[Definition:Multi-channelOccurrence distributionlimit]]
[[Definition:NetOperational promoter score (NPS)risk]]
[[Definition:NewOutstanding businessloss premiumreserve]]
[[Definition:NicheOwn marketingrisk and solvency assessment (ORSA)]]
[[Definition:Omni-channelParametric strategyinsurance]]
[[Definition:Online aggregatorPeril]]
[[Definition:OpenPolicy market placementlimit]]
[[Definition:Outbound marketingPooling]]
[[Definition:ParametricPortfolio insurance marketingrunoff]]
[[Definition:Pay-per-clickProbable advertisingmaximum loss (PPCPML)]]
[[Definition:PenetrationProportional ratereinsurance]]
[[Definition:Persistency rate]] ▼[[Definition:Placement]] ▼▲[[Definition:Point of sale (POS)]]
[[Definition:Policy count]] ▼[[Definition:Policy renewal rate]] ▼[[Definition:Policyholder retention]] ▼▲[[Definition:Portfolio transfer]]
[[Definition:Positioning]] ▼[[Definition:Premium growth rate]] ▼[[Definition:Premium volume]] ▼[[Definition:Price comparison website (PCW)]]
[[Definition:Price optimisation (US: price optimization)]]
[[Definition:Producing agent]] ▼[[Definition:Product bundling]] ▼▲[[Definition:Product development]]
[[Definition:Product launch]] ▼[[Definition:Product lifecycle]] ▼[[Definition:Product mix]] ▼[[Definition:Production credit]] ▼[[Definition:Program administrator]] ▼[[Definition:Program business]] ▼[[Definition:Prospecting]] ▼[[Definition:Quota share]]
[[Definition:Rate adequacy]]
[[Definition:ReferralRate feeon line (RoL)]]
[[Definition:Referral programme (US: referral program)Reinsurance]]
[[Definition:RelationshipReinsurance managementrecoverables]]
[[Definition:RenewalReinsurance commissionto close (RITC)]]
[[Definition:RenewalReinstatement premium]]
[[Definition:RenewalRegulatory retentionrisk]]
[[Definition:RetailReputation brokerrisk]]
[[Definition:RetailResidual distributionrisk]]
[[Definition:Return on marketing investment (ROMI)Retrocession]]
[[Definition:RevenueReturn per policyperiod]]
[[Definition:Risk appetite communicationaggregation]]
[[Definition:SalesRisk channelappetite]]
[[Definition:SalesRisk cycleappetite framework]]
[[Definition:SalesRisk enablementassessment]]
[[Definition:SalesRisk-based pipelinecapital (RBC)]]
[[Definition:SearchRisk engine optimisation (SEO)classification]]
[[Definition:SegmentRisk profitabilitycontrol]]
[[Definition:SocialRisk media marketingculture]]
[[Definition:SoftRisk marketexposure]]
[[Definition:HardRisk marketfactor]]
[[Definition:SolicitationRisk financing]]
[[Definition:SpecialtyRisk lines marketinggovernance]]
[[Definition:SponsorRisk identification]]
[[Definition:StrategicRisk alliancelimit]]
[[Definition:SubmissionRisk mapping]]
[[Definition:SurplusRisk lines brokermatrix]]
[[Definition:TargetRisk marketmitigation]]
[[Definition:TelesalesRisk modelling]]
[[Definition:Third-partyRisk administrator (TPA)monitoring]]
[[Definition:TiedRisk agentpool]]
[[Definition:TopRisk of funnel (TOFU)premium]]
[[Definition:TotalRisk addressable market (TAM)profile]]
[[Definition:UnderwritingRisk appetitequantification]]
[[Definition:UpsellingRisk register]]
[[Definition:ValueRisk propositionreporting]]
[[Definition:White-labelRisk productretention]]
[[Definition:WholesaleRisk brokerscoring]]
[[Definition:WorksiteRisk marketingselection]]
▲[[Definition: DirectRisk marketingtaxonomy]]
▲[[Definition: EmbeddedRisk insurancetolerance]]
▲[[Definition: DripRisk campaigntransfer]]
▲[[Definition: PolicyholderScenario retentionanalysis]]
▲[[Definition: DirectSelf- to-consumerinsured retention ( DTCSIR)]]
[[Definition:Solvency capital requirement (SCR)]]
▲[[Definition: CustomerSolvency personamargin]]
▲[[Definition: CustomerSpread journeyof mappingrisk]]
▲[[Definition: ProductStochastic lifecyclemodelling]]
▲[[Definition: ProgramStop-loss administratorreinsurance]]
▲[[Definition: DistributionStrategic expenserisk]]
▲[[Definition: DistributionStress networktesting]]
▲[[Definition: Premium volumeSubjectivity]]
▲[[Definition: PositioningSubrogation]]
▲[[Definition: PremiumSurplus growth ratetreaty]]
▲[[Definition: ExclusiveSystemic agentrisk]]
▲[[Definition: DirectTail writerrisk]]
▲[[Definition: ProducingTechnical agentpricing]]
▲[[Definition: ProductTechnical bundlingreserve]]
▲[[Definition: PolicyTreaty renewal ratereinsurance]]
[[Definition:Unallocated loss adjustment expense (ULAE)]]
▲[[Definition: Product launchUnderinsurance]]
▲[[Definition: ProgramUnderwriting businesscapacity]]
▲[[Definition: ProductionUnderwriting creditcycle]]
[[Definition:Underwriting discipline]]
[[Definition:Underwriting guideline]]
▲[[Definition: ProspectUnderwriting limit]]
▲[[Definition: ProspectingUnderwriting profit]]
▲[[Definition: PersistencyUnderwriting raterisk]]
▲[[Definition: ProductUnderwriting mixyear]]
[[Definition:Unexpired risk reserve]]
▲[[Definition: CustomerValue acquisitionat costrisk ( CACVaR)]]
▲[[Definition: PlacementVolatility]]
▲[[Definition: PolicyWorking countlayer]]
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