Notable quotes about advertising: Difference between revisions

| image = davidsteuart-ogilvyhenderson-britt.jpg

| author = David Ogilvy, Founder of Ogilvy & Mather {{DavidSteuart Henderson OgilvyBritt/attribution}}

| image = williambruce-bernbachbarton.jpg

| text = Advertising isIn fundamentallygood persuasiontimes andpeople persuasion happenswant to beadvertise; notin abad science,times butthey anhave artto.<ref>{{cite newsweb |title=The CreativeBruce RevolutionistBarton Letter |publisher=SOFII |date=1925 |url=https://wwwsofii.nytimes.comorg/1982/10/03case-study/obituaries/williamthe-bernbachbruce-isbarton-deadletter-atthe-71.html |work=The New York Times |date=October 3, 1982classic-long-copy-letter-from-1925-that-pulled-a-100-per-cent-response |access-date=December 19, 2025-12-21}}</ref>

| author = William Bernbach, Co-founder of DDB {{WilliamBruce BernbachBarton/attribution}}

| image = sethdavid-godinogilvy.jpg

| text = A =good Marketingadvertisement is noone longerwhich aboutsells the stuffproduct thatwithout youdrawing make,attention but about the stories youto tellitself.<ref>{{cite book |last=GodinOgilvy |first=SethDavid |title=Tribes:Confessions Weof Needan YouAdvertising to Lead UsMan |publisheryear=Portfolio/Penguin1963 |date=2008 |isbn=978-1591842330 |pagespublisher=104Atheneum}}</ref>

| author = {{SethDavid GodinOgilvy/attribution}}

| text = Make =it Dishonestysimple. inMake advertisingit hasmemorable. Make it inviting provedto verylook unprofitableat. Make it fun to read.<ref>{{cite book |last=Burnett |first=Leo |title=100 LeoLEO's: TheWit Advertisingand PhilosophyWisdom offrom Leo Burnett |publisher=LeoNTC BurnettBusiness CompanyPress |dateyear=19611995 |pagespage=24 |chapter=The Task of the Advertising Agency47}}</ref>

| author = Leo Burnett, Founder of Leo Burnett Worldwide {{Leo Burnett/attribution}}

| text = Advertising =is Makethe itability simpleto sense, interpret... Maketo itput memorable.the Makevery itheart invitingthrobs toof looka at.business Makeinto ittype, funpaper toand readink.<ref>{{cite webbook |titlelast=TheKufrin |first=Joan |title=Leo Burnett: StoryStar Reacher |urlyear=https://leoburnett.com/about1995 |publisher=Leo Burnett WorldwideCompany, Inc. |access-datepage=December 19, 202554}}</ref>

| author = Leo Burnett, Founder of Leo Burnett Worldwide {{Leo Burnett/attribution}}

| image = henrydavid-fordogilvy.jpg

| text = People =screen Stoppingout advertisinga tolot saveof moneycommercials isbecause likethey stoppingopen yourwith watchsomething todull...When saveyou advertise fire-extinguishers, timeopen with the fire.<ref>{{cite book |last=ForbesOgilvy |first=B.C.David |title=The Forbes Scrapbook of ThoughtsOgilvy on the Business of LifeAdvertising |publisheryear=Forbes Inc.1983 |datepublisher=1968Crown |isbn=978-0883011317Publishers}}</ref>

| author = {{HenryDavid FordOgilvy/attribution}}

| image = brianhoward-koslowgossage.jpg

| text = ThereNobody isreads noads. advertisementPeople asread powerfulwhat asinterests athem. positiveSometimes, reputationit's travelingan fastad.<ref>{{cite book |last=KoslowGossage |first=BrianHoward Luck |title=365The WaysBook toof Market Your BusinessGossage |publisheryear=Dutton1995 |datepublisher=1998Copy |isbn=978-0525944119Workshop}}</ref>

| author = Brian Koslow, Author {{BrianHoward KoslowGossage/attribution}}

| image = scottseth-cookgodin.jpg

| text = A brandMarketing is no longer whatabout wethe tellstuff thethat consumeryou itmake, isbut —about it isthe whatstories consumersyou tell each other it is.<ref>{{cite newsbook |last=Godin |first=Seth |title=MarketingAll inMarketers theAre Liars: The AgePower of SocialTelling MediaAuthentic |url=https://hbr.org/2011/12/marketing-is-deadStories |work=Harvardin Businessa ReviewLow-Trust |date=December 2011World |access-dateyear=December 19, 20252005 |authorpublisher=Scott CookPortfolio}}</ref>

| author = Scott Cook, Co-founder of Intuit {{ScottSeth CookGodin/attribution}}

| text = Tell the truth, but make the truth fascinating.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |dateyear=1963 |isbnpublisher=978-0689102431 |pages=103Atheneum}}</ref>

| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}

| image = leojan-burnettkoum.jpg

| text = No =one Advertisingwakes isup the abilityexcited to sense,see interpret...more toadvertising, putno theone verygoes heartto throbssleep ofthinking aabout businessthe intoads type, paperthey'll andsee inktomorrow.<ref>{{cite booknews |lasttitle=BurnettThe |first=LeoCEO |title=100of Leo's:WhatsApp TheHates Advertising Philosophy |url=https://www.businessinsider.com/the-ceo-of-whatsapp-hates-advertising-2014-2 Leo|work=Business BurnettInsider |publisherdate=Leo20 BurnettFebruary Company2014 |access-date=196124 December 2025 |pagesauthor=12Jay Yarow}}</ref>

| author = Leo Burnett, Founder of Leo Burnett Worldwide {{LeoJan BurnettKoum/attribution}}

| image = maridavid-smithogilvy.jpg

| text = ContentIf isit king,doesn't but engagement is queensell, and the lady rulesit theisn't house!creative.<ref>{{cite book |last=SmithOgilvy |first=MariDavid |title=TheOgilvy Newon Relationship MarketingAdvertising |publisheryear=Wiley1983 |datepublisher=2011Crown |isbn=978-1118113912 |pages=158Publishers}}</ref>

| author = Mari Smith, Social Media Strategist {{MariDavid SmithOgilvy/attribution}}

| image = sethgeorge-godinwill.jpg

| author = Seth Godin, Author and Marketer {{SethGeorge GodinWill/attribution}}

| image = jefdavid-i-richardsogilvy.jpg

| text = Much =of the messy advertising you see Creativeon withouttelevision strategytoday is calledthe 'artproduct of committees.' CreativeCommittees withcan strategycriticize isadvertisements, calledbut 'advertisingthey should never be allowed to create them.'<ref>{{cite newsbook |titlelast=RefiningOgilvy the Definition of Advertising|first=David |worktitle=JournalConfessions of an Advertising |date=2002Man |authoryear=Jef I. Richards1963 |publisher=American Academy of AdvertisingAtheneum}}</ref>

| author = Jef I. Richards, Professor of Advertising {{Jef I.David RichardsOgilvy/attribution}}

| text = If dogs don't like your dog food, the packaging doesn't matter.<ref>{{cite book |last=Denny |first=Stephen |title=Killing Giants: 10 Strategies to Topple the Goliath in Your Industry |publisher=Portfolio |dateyear=2011 |isbnpublisher=978-1591843849Portfolio}}</ref>

| author = Stephen Denny, Business Strategist {{Stephen Denny/attribution}}

| image = steuartjohn-henderson-brittcaples.jpg

| text = DoingEvery businesssingle withoutelement advertisingin isan likeadvertisement winkingmust atbe aput girlthere inbecause thetesting dark.has Youshown knowthat whatit youworks are doing, but nobody else does.best!<ref>{{cite book |last=ShapiroCaples |first=Fred R.John |title=TheTested YaleAdvertising Book of QuotationsMethods |publisheredition=Yale University Press5th |dateyear=20061997 |isbnpublisher=978-0300107982Prentice Hall |pagespage=105Chapter 2}}</ref>

| author = Steuart Henderson Britt, Professor of Marketing {{Steuart HendersonJohn BrittCaples/attribution}}

| image = robertleo-fleegeburnett.jpg

| text = AnRegardless adof isthe finishedmoral onlyissue, whendishonesty youin noadvertising longerhas canproved findvery a single element to removeunprofitable.<ref>{{cite bookweb |lasttitle=BakerQ&A |first=Stephenwith |title=TheLeo ArtBurnett ofStrategy Head WritingJoy AdvertisingSantos |publisher=BenjaminJosiah CompanyGo |dateurl=1965https://josiahgo.com/qa-with-leo-burnett-strategy-head-joy-santos/ |pagesaccess-date=442025-12-21}}</ref>

| author = Robert Fleege, Creative Director {{RobertLeo FleegeBurnett/attribution}}

| image = chetdavid-holmesogilvy.jpg

| text = AdvertisingNever bringswrite inan theadvertisement customers,which butyou itwouldn't iswant your jobown family to keepread. themYou buyingwouldn't fromtell youlies to your own wife. Don't tell them to mine.<ref>{{cite book |last=HolmesOgilvy |first=ChetDavid |title=TheConfessions Ultimateof Salesan MachineAdvertising |publisher=PortfolioMan |dateyear=20071963 |isbn=978-1591842156 |pagespublisher=129Atheneum}}</ref>

| author = Chet Holmes, Business Growth Strategist {{ChetDavid HolmesOgilvy/attribution}}

| image = williamjerry-bernbachdella-femina.jpg

| author = William Bernbach, Co-founder of DDB {{WilliamJerry Della BernbachFemina/attribution}}