https://www.insurerbrain.com/w/index.php?action=history&feed=atom&title=Definition%3ARemarketing 2026-06-13T17:59:37Z Revision history for this page on the wiki MediaWiki 1.43.8 https://www.insurerbrain.com/w/index.php?title=Definition:Remarketing&diff=11740&oldid=prev 2026-03-12T00:28:42Z

<p>Bot: Creating new article from JSON</p> <p><b>New page</b></p><div>🔄 &#039;&#039;&#039;Remarketing&#039;&#039;&#039; in the insurance context refers to the practice of shopping an existing [[Definition:Policy | policy]] or [[Definition:Book of business | book of business]] to alternative [[Definition:Insurance carrier | carriers]] — typically at [[Definition:Renewal | renewal]] — in search of better [[Definition:Premium | pricing]], broader [[Definition:Coverage | coverage]], or improved terms and conditions. [[Definition:Insurance broker | Brokers]] and [[Definition:Insurance agent | agents]] routinely remarket accounts when the incumbent insurer proposes a significant rate increase, restricts capacity, or introduces unfavorable [[Definition:Exclusion | exclusions]]. While the term sounds like general marketing, in insurance it carries a specific operational meaning: it is the competitive re-evaluation of risk placement rather than a brand or advertising exercise.<br /> <br /> 📋 The process begins when the [[Definition:Producer | producer]] gathers updated [[Definition:Underwriting information | underwriting information]] — loss runs, financial statements, property schedules, or [[Definition:Application | applications]] — and submits the account to multiple [[Definition:Underwriter | underwriters]] for quotation. Each market evaluates the risk independently, returning indications or formal quotes that the broker can compare side by side. In [[Definition:Commercial insurance | commercial lines]], remarketing a complex account may involve preparing a detailed [[Definition:Submission | submission]] package and negotiating [[Definition:Manuscript policy | manuscript]] wording, while in [[Definition:Personal lines | personal lines]] the process can be largely automated through [[Definition:Comparative rater | comparative rating]] platforms that query dozens of carriers in seconds. The broker then presents options to the [[Definition:Insured | insured]], weighing not just price but also carrier [[Definition:Financial strength rating | financial strength]], [[Definition:Claims service | claims service]] reputation, and coverage nuances.<br /> <br /> 💡 Remarketing serves as a natural market-correcting mechanism, keeping pricing competitive and ensuring that carriers must continually earn the right to retain business. For policyholders, it provides leverage — knowing their broker is willing to test the market often prompts the incumbent to sharpen its renewal offer. For insurers, the possibility of remarketing motivates disciplined [[Definition:Underwriting | underwriting]] and relationship management, since excessive rate hikes or rigid terms risk losing profitable accounts. The rise of [[Definition:Insurtech | insurtech]] distribution platforms and [[Definition:Application programming interface (API) | API]]-connected marketplaces has dramatically reduced the friction involved, allowing remarketing to happen faster and across a wider panel of markets than traditional workflows ever permitted.<br /> <br /> &#039;&#039;&#039;Related concepts&#039;&#039;&#039;<br /> {{Div col|colwidth=20em}}<br /> * [[Definition:Renewal]]<br /> * [[Definition:Insurance broker]]<br /> * [[Definition:Comparative rater]]<br /> * [[Definition:Submission]]<br /> * [[Definition:Market selection]]<br /> * [[Definition:Book of business]]<br /> {{Div col end}}</div>

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