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🤝 '''Non-solicitation clause''' is a contractual restriction — commonly embedded in insurance [[Definition:Mergers and acquisitions (M&A) | M&A]] agreements, employment contracts, and [[Definition:Distribution agreement | distribution arrangements]] — that prohibits one party from actively recruiting or enticing away the other party's employees, agents, or customers for a specified period. In the insurance industry, where relationships between [[Definition:Underwriter | underwriters]], [[Definition:Insurance broker | brokers]], [[Definition:Insurance agent | agents]], and key accounts are often the primary drivers of [[Definition:Book of business | book-of-business]] value, these clauses serve as a critical mechanism for protecting the human capital and client relationships that underpin a transaction's economics.

⚙️ Within an insurance M&A context, the non-solicitation clause typically appears in the [[Definition:Share purchase agreement (SPA) | share purchase agreement]] or [[Definition:Asset purchase agreement | asset purchase agreement]] and binds the seller — and often its affiliates and key principals — for a period ranging from one to three years post-closing. The restriction usually covers two distinct categories: personnel (preventing the seller from poaching senior [[Definition:Underwriter | underwriters]], [[Definition:Actuary | actuaries]], claims managers, or producers who have transitioned to the buyer) and clients (preventing the seller from approaching [[Definition:Policyholder | policyholders]], [[Definition:Cedent | cedents]], or distribution partners of the acquired business). In markets such as [[Definition:Lloyd's of London | Lloyd's]], where individual underwriters carry significant market-facing authority and personal relationships drive [[Definition:Binding authority agreement | binding authority]] placements, the loss of a lead underwriter can erode an entire portfolio, making the personnel dimension particularly sensitive. Similar concerns arise in [[Definition:Managing general agent (MGA) | MGA]] acquisitions, where key producer relationships often account for a disproportionate share of [[Definition:Gross written premium (GWP) | gross written premium]].

💡 Enforceability varies by jurisdiction and is subject to reasonableness tests — courts in the United States, the United Kingdom, and many other markets will scrutinize the geographic scope, duration, and breadth of the restriction to ensure it does not constitute an unreasonable restraint of trade. Insurance buyers therefore draft these clauses with precision, often limiting them to specifically identified classes of employees or named key accounts rather than attempting blanket prohibitions that may not survive judicial review. For the buyer, a well-structured non-solicitation clause preserves the [[Definition:Goodwill | goodwill]] and [[Definition:Renewal retention | renewal retention]] rates that justified the acquisition price; for the seller, negotiating reasonable boundaries ensures it can continue operating other businesses without undue constraint.

'''Related concepts:'''
{{Div col|colwidth=20em}}
* [[Definition:Non-compete clause]]
* [[Definition:No-shop clause]]
* [[Definition:Book of business]]
* [[Definition:Key person clause]]
* [[Definition:Goodwill]]
* [[Definition:Share purchase agreement (SPA)]]
{{Div col end}}

Definition:Non-solicitation clause - Revision history

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