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	<title>Definition:New business value margin - Revision history</title>
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	<updated>2026-05-04T01:55:50Z</updated>
	<subtitle>Revision history for this page on the wiki</subtitle>
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		<summary type="html">&lt;p&gt;Bot: Creating new article from JSON&lt;/p&gt;
&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;📊 &amp;#039;&amp;#039;&amp;#039;New business value margin&amp;#039;&amp;#039;&amp;#039; is a profitability metric used primarily by life insurance and composite insurance groups to express the economic value generated by newly written business as a percentage of a relevant volume measure — typically the [[Definition:Present value of new business premiums (PVNBP) | present value of new business premiums]] or [[Definition:Annual premium equivalent (APE) | annual premium equivalent]]. The metric is central to [[Definition:Embedded value | embedded value]] reporting frameworks, including [[Definition:Market consistent embedded value (MCEV) | market consistent embedded value]] and European embedded value, which are widely used by insurers in Europe, Asia, and other markets to communicate the long-term economic worth of their business to investors and analysts. Unlike simple premium growth figures, new business value margin captures whether an insurer is writing profitable new policies or merely growing its top line at the expense of future returns.&lt;br /&gt;
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🔧 The calculation begins with the [[Definition:New business value (NBV) | new business value]] itself, which represents the present value of expected future profits from policies sold during a reporting period, discounted at an appropriate rate and net of the cost of holding required [[Definition:Regulatory capital | regulatory capital]]. This figure is then divided by the chosen premium volume base to produce the margin. A life insurer writing protection products in Japan might report a new business value margin of 8% on an APE basis, while a savings-heavy European insurer might show a lower margin because capital-intensive guaranteed products generate thinner economic returns. Under [[Definition:IFRS 17 | IFRS 17]], the [[Definition:Contractual service margin (CSM) | contractual service margin]] recognized at inception for new contracts provides a somewhat analogous — though not identical — lens into the profitability of newly underwritten business, and some market participants are beginning to draw comparisons between CSM-based margins and traditional embedded value margins.&lt;br /&gt;
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📈 For executives, boards, and investors, the new business value margin serves as a disciplined gauge of whether growth is value-accretive. An insurer can double its premium volume yet destroy shareholder value if the margin on that new production is thin or negative — a dynamic that has played out repeatedly in competitive life insurance markets across Asia and Europe during periods of low interest rates. Tracking this margin over time reveals whether [[Definition:Underwriting | underwriting]] discipline is holding, whether product mix is shifting toward more or less profitable lines, and whether distribution costs are being managed effectively. It also allows meaningful comparison across geographies and product types: a protection-focused franchise in Southeast Asia can be benchmarked against a European annuity writer on a like-for-like economic basis. Ultimately, sustainable improvement in new business value margin is one of the clearest signals that an insurer is allocating capital wisely and creating durable economic value from its front book.&lt;br /&gt;
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&amp;#039;&amp;#039;&amp;#039;Related concepts:&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
{{Div col|colwidth=20em}}&lt;br /&gt;
* [[Definition:Embedded value]]&lt;br /&gt;
* [[Definition:New business value (NBV)]]&lt;br /&gt;
* [[Definition:Annual premium equivalent (APE)]]&lt;br /&gt;
* [[Definition:Contractual service margin (CSM)]]&lt;br /&gt;
* [[Definition:IFRS 17]]&lt;br /&gt;
* [[Definition:Market consistent embedded value (MCEV)]]&lt;br /&gt;
{{Div col end}}&lt;/div&gt;</summary>
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