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&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;📐 &amp;#039;&amp;#039;&amp;#039;General measurement model (GMM)&amp;#039;&amp;#039;&amp;#039; is the default measurement approach prescribed by [[Definition:IFRS 17 | IFRS 17]] — the international accounting standard for [[Definition:Insurance contract | insurance contracts]] — for recognizing and reporting the financial performance of insurance business over time. Sometimes called the building block approach (BBA), the GMM requires [[Definition:Insurance company | insurers]] to measure groups of contracts using three explicit components: estimates of future [[Definition:Cash flow | cash flows]], a [[Definition:Risk adjustment | risk adjustment]] for non-financial risk, and a [[Definition:Contractual service margin (CSM) | contractual service margin (CSM)]] that represents the unearned profit the insurer expects to recognize as it delivers coverage.&lt;br /&gt;
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🔄 At initial recognition, an insurer estimates the present value of all future cash inflows (primarily [[Definition:Premium | premiums]]) and outflows ([[Definition:Claims | claims]], [[Definition:Expense | expenses]], and [[Definition:Commission | commissions]]) associated with a group of contracts, then layers on a risk adjustment reflecting the compensation the insurer demands for bearing uncertainty. The difference between these amounts — if positive — becomes the CSM, which is not recognized immediately as profit but instead released to the [[Definition:Income statement | income statement]] over the [[Definition:Coverage period | coverage period]] in a pattern that reflects the delivery of insurance service. At each subsequent reporting date, the insurer re-measures its cash flow estimates; changes related to future service adjust the CSM, while changes related to current or past service flow directly through profit or loss. This architecture prevents front-loading of profits, a significant departure from many prior [[Definition:Accounting standard | accounting regimes]].&lt;br /&gt;
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📈 The GMM&amp;#039;s importance to the insurance sector cannot be overstated — it fundamentally reshapes how investors, [[Definition:Insurance analyst | analysts]], and [[Definition:Insurance regulator | regulators]] read an insurer&amp;#039;s financial statements. By decomposing results into an insurance service result and a financial result, the model provides far greater transparency into whether an insurer is generating profit from [[Definition:Underwriting | underwriting]] skill or from investment returns. Implementation has demanded massive investment in [[Definition:Actuarial modeling | actuarial systems]], data infrastructure, and cross-functional coordination between actuarial, finance, and IT teams. While [[Definition:Life insurance | life insurers]] writing long-duration contracts feel the model&amp;#039;s complexity most acutely, [[Definition:General insurance | general insurers]] also apply the GMM to multi-year or complex contracts that do not qualify for the simpler [[Definition:Premium allocation approach (PAA) | premium allocation approach]].&lt;br /&gt;
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&amp;#039;&amp;#039;&amp;#039;Related concepts:&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
{{Div col|colwidth=20em}}&lt;br /&gt;
* [[Definition:IFRS 17]]&lt;br /&gt;
* [[Definition:Contractual service margin (CSM)]]&lt;br /&gt;
* [[Definition:Premium allocation approach (PAA)]]&lt;br /&gt;
* [[Definition:Risk adjustment]]&lt;br /&gt;
* [[Definition:Variable fee approach (VFA)]]&lt;br /&gt;
* [[Definition:Insurance contract]]&lt;br /&gt;
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